Connect with us
SOFTSWISS

Africa

“Land-based Casinos Should Crisis-proof Their Operations and Diversify Online” – WinPrincess’ Guven Eraslan

Published

on

“Land-based Casinos Should Crisis-proof Their Operations and Diversify Online” - WinPrincess' Guven Eraslan
Reading Time: 3 minutes

 

After announcing its partnership with WinPrincess, whereby the principal retail casino in Tanzania will be diversifying its operations, incorporating the digital channels to its retail business strategy, leading iGaming platform provider BtoBet meets with Guven Eraslan, Executive Coordinator of the WinPrincess Group, to understand key market traits.

Coming from the casino vertical, do you intend to stick to your core brand strategy or diversify and grasp the opportunity that other verticals keep in hold?
Our core business is the operation of land-based casinos. At heart we are a family owned traditional bricks and mortar company with strong values. But like any other company we need to grow in order to continue to remain relevant.

Therefore, we cannot afford to miss any of the opportunities that lie ahead of us, and our focus will be on all verticals within the iGaming industry. Our mid-term strategy is to be online in all the countries where we operate land-based casinos already. With marketing being key to the success of the online business, we believe that we can create a synergy through our already existing physical presence, knowledge of the culture and manpower on the front.

You have targeted Tanzania for your first expansion to online gambling. Why Tanzania?
Tanzania’s betting industry has more than doubled in the last three years. Moreover three of the fastest growing cities in the world are in Tanzania. Dar Es Salaam has a population of 6.7 million people and is projected to grow by 100% to 13.4 million by 2035.

Apart from this it is important to note that all of the fastest growing 15 cities in the world are found in Africa. We believe that Africa is a safe bet if you need a good start. And that is exactly what we need, if we are to tackle and master diversification within a traditional casino company such as ours.

From a global perspective land-based casinos have been slow to shift or expand their operations to the digital channels, and thus providing a more complete betting experience where all the channels are interlinked. Why do you think is there such a reluctance from retail casino operators to transform their business strategies?
I think people are reluctant to change in general. We are talking about two totally different cultures as well, with the online branch of the business considered as the disruptor in our traditional casino world, where until recently people always needed to be physically present in a brick and mortar casino in order to place their money on bets. Thus there always needed to be a live interaction and it was more like a personal experience.

That is not required anymore, with online casino bringing about a clash of cultures, if you will. Well it is quite clear that it is us, the land-based casino operators, the ones that need to change and adapt. Diversification can only be made in the direction of progress. Business diversification is definitely something that all land-based operators need to address in the short term. We are up to the challenge, and with the right vision and the right partners such as BtoBet we will get there.

The coronavirus pandemic has brought about never before seen measures requiring social distancing. How has this effected the retail casino business?
All but 12 of our casinos are closed at the moment. So we are talking about 20 closed casinos of which we do not know yet when they will be allowed to reopen. The best business model is a crisis-proof one, and there will be a lot of analysis from all industries on how they can achieve this.
Nonetheless I dare say that if we could have achieved a diversification to online more early, and by doing so hedged our investments, we probably would have not been hit as hard.

Do you think that the pandemic will eventually change the players’ behaviour?
We cannot foresee with certainty what the player behaviour will look like after the crisis. People might be more hesitant to go to a casino but on the other hand once normality returns I believe that social interaction will be a key element that will characterize people’s lives.

My guess is that everything will go back to normal once the pandemic is under control. People have a tendency of wanting to forget bad times. After all social interaction is what makes us human, so we will not easily give up on that.

What elements made you choose BtoBet’s Neuron 3 platform as the technological core of your online business?
When I did my own research for iGaming and sports betting platform providers, which are active in Africa it was amazing that under every stone I turned I found BtoBet. When a company of our size wants to go online there is a lot of demand for working with us. And although we had contact with all the main companies in the online gaming business, our decision in the end was quite easy. Knowledge, expertise and trustworthiness are key elements that distinguish BtoBet, and we look forward to work with them on other similar projects.

Africa

Nolimit City Celebrates South Africa Debut

Published

on

Nolimit City Celebrates South Africa Debut!
Reading Time: < 1 minute

 

Nolimit City, the innovative slot developer known for its boundary-pushing games, announced its official entry into the South African market. This strategic move strengthens Nolimit City’s global footprint and brings its unique entertainment brand to a vibrant new audience.

The South African launch, made possible through Evolution’s One Stop Shop integration platform, enables local players to enjoy Nolimit City’s most popular titles, promising a high-standard experience for South African players. These include San Quentin xWays, Deadwood xNudge and Fire In The Hole xBomb amongst an ever-growing array of fantastic titles.

This announcement comes off the heels of their recent entry into Switzerland earlier this month and sets the tone for the rest of the year, with the provider eyeing further expansion in new markets throughout 2024, and beyond.

Malcolm Mizzi, Commercial Director at Nolimit City, said: “We’re thrilled to bring the adrenaline-fueled excitement of Nolimit City games to South African players. This marks a major milestone in our worldwide expansion, and we’re committed to delivering the best possible gaming experience to this dynamic market.”

Dean Finder, Chief Executive Officer at Evolution Services SA, said: “South African players, get ready for the exhilarating world of Nolimit City games! Their arrival is a game-changer in our market, and we’re dedicated to providing a top-notch, action-packed slot experience Nolimit is famous for.”

Continue Reading

Africa

NSoft Unveils Revolutionary Crash Cash Game in Admiral Bet Uganda Retail Shops

Published

on

NSoft Unveils Revolutionary Crash Cash Game in Admiral Bet Uganda Retail Shops
Reading Time: < 1 minute

 

NSoft, a leading software solutions provider for the betting and gaming industry, is thrilled to announce the launch of its innovative Crash Cash games in Admiral Bet retail betting shops across Uganda.

This groundbreaking move marks a significant milestone in NSoft’s strategic expansion into the African market, particularly in the realm of retail crash games, in partnership with the esteemed Admiral Bet brand.

By transitioning this popular online gaming concept to the retail environment, NSoft is set to revitalize the retail betting sector, which has faced challenges such as limited space and outdated equipment, hindering its ability to offer fresh gaming experiences.

NSoft is redefining the retail betting landscape with the introduction of Crash Cash. Unlike anything currently available in retail betting, Crash Cash is designed to disrupt and innovate with its state-of-the-art infrastructure, providing a seamless, visually engaging experience for players.

The game is enhanced by NSoft’s proprietary Boost Gamification System, offering unique features that set it apart in a competitive market.

Crash Cash’s simplicity and accessibility are key to its appeal. The game’s straightforward mechanics ensure that it is easily understandable and enjoyable for players of all experience levels, making it a perfect fit for the fast-paced retail environment where engaging and quick-to-learn games are highly valued.

With this innovative offering, NSoft is not only aiming to captivate players but also to establish a new benchmark in retail gaming experiences.

The company’s deep understanding of the retail gaming market, combined with its commitment to innovation, positions Crash Cash as a game-changer that will attract new customers and redefine what is possible in retail betting.

Continue Reading

Africa

1Stop Translations Partners with Suss Ads

Published

on

uk-online-casinos-required-to-alter-their-new-player-bonuses
Reading Time: < 1 minute

 

1Stop Translations has entered into a strategic partnership with Suss Ads, a leading Kenyan technology and marketing services provider. The partnership aims to offer iGaming companies entering the African markets a seamless entry into the continent.

This partnership will integrate the expertise of 1Stop Translations in the field of translations and international digital marketing with that of Suss Ads.

Nicola Pansini, Sales and Marketing Manager at 1Stop Translations, said: “We are proud to announce this agreement between 1Stop Translations and Suss Ads, because the two companies have a common goal: to provide their customers with the ​​best possible service in terms of quality and results. With this partnership, the two companies have integrated their service offering, becoming the point of reference for all companies operating in the iGaming and betting sector and looking for effective marketing solutions to expand their business in the African market.”

Dennis Maina, Managing Partner at Suss Ads, said: “We are excited to join forces with 1Stop Translations. This partnership will seamlessly integrate the expertise of 1Stop Translations in translations and international digital marketing with our own specialization in Programmatic Ads and SMS advertising campaigns. Together, we will offer a comprehensive solution that leverages technology and linguistic proficiency to empower our clients to reach and engage with their target audience effectively in the African market and beyond.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.