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Enteractive launches (Re)Activation Cloud™ platform for Japan

George Miller

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Enteractive launches (Re)Activation Cloud™ platform for Japan
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Japanese iGaming market will benefit from bespoke CRM approach    

Enteractive, the leader in player reactivation and retention, has launched the company’s (Re)Activation Cloud plug-and-play solution in Japan, marking a first step into the burgeoning Asian market.  Brands will benefit from Enteractive’s personalised approach to player engagement, which is so culturally important in regions like Japan, where great customer service is rewarded with brand loyalty, while failures can be treated more unforgivingly.

As the Japanese iGaming sector enters maturity, both local and Western operators are seizing opportunities to enter the market, and Enteractive’s unique approach to customer relationship management brings a new cultural relevance to player reactivation and retention – the (Re)Activation Cloud is driven by human interaction and personalised conversations on behalf of a brand, bringing empathy and a human touch to standard automated services.

“Following months of preparation, our Japan team is up and running with native language customer engagement and a deep understanding of local cultural narratives,” commented country manager, Alex Nilsson.  “Japan is different to any other market in which we operate, so we’re extremely proud of the way our diverse talent pool has quickly surmounted any challenges to such a defined local approach.”

While boosting operators’ P&L through personalised activation and reactivation of dormant or lapsed player accounts, each team at Enteractive is trained with responsible gambling measures at its core.   Alongside a roster of impressive language expertise, it’s crucial for teams to understand local social and economic attitudes when it comes to online gambling.

Mikael Hansson, Enteractive founder and CEO, said: “We’re incredibly excited to launch in this new and fast-growing market.  Japan offers so many opportunities for iGaming operators in 2020 and beyond, and now Enteractive is there to help them navigate uncharted waters with their most important assets – the players.

“Caring for our clients’ players is baked into our DNA at Enteractive, so our courteous approach is ideally suited for Japan’s cultural landscape. I believe this could become one of our biggest markets in terms of sales and net revenue within a couple of years.”

Although Japan is a new foray for the Malta-based brand, Enteractive is well established in European markets, with clients such as Betsson, GiG, and Kindred enjoying increased conversion and retention through the company’s (Re)Activation Cloud platform, delivering Retention-as-a-Service expertise and boosting player deposits and engagement.

Both GDPR and G4 compliant, with bespoke systems built for operator compliance and player protection, Enteractive has a reputation for exceeding client expectations and delivering increased revenue results through low risk performance-based models.

Asia

Cambodian Cabinet Passes Casino Regulation

Niji Narayan

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Cambodian Cabinet Passes Casino Regulation
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Cambodia’s cabinet has approved the draft law on commercial gaming management, according to reports in the Phnom Penh Post.

The law “focuses on ensuring integrated commercial gambling that contributes to economic growth, tourism promotion, job creation, and revenue generation,” the report said, citing a press release from the Council of Ministers.

It calls for strict casino sector management and measures to protect against money laundering and terrorism financing.

The report gave little information on the details of the bill, except to confirm that locals will not be permitted to gamble and there will be no further licenses issued within 200km of the capital, where NagaCorp has a monopoly.

The report cited government spokesman Phay Siphan as saying that money laundering and terrorism financing concerns are addressed through cooperation with relevant casino partners.

The gambling law has been in the works for nine years.

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Asia

AESF Partners with Coventry University UK

Niji Narayan

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AESF Partners with Coventry University UK
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The Asian Electronic Sports Federation (AESF) has signed an official memorandum which sees them officially collaborating and working together with Coventry University.

Following a meeting with representatives from Coventry University, both parties have agreed to sign a Memorandum of Understanding (MOU). This MOU focuses on four vital aspects, which include a series of planned Webinars, as well as industry research collaboration on topics of interests and Esports governance.

“I would like to celebrate this close relationship we are forming with Coventry University, one of the UK’s most esteemed educational institutions. Not only does it benefit the AESF and our member associations, but it also opens the doors to many more potential partnerships from academia going forward,” Kenneth Fok, president of AESF, said.

“This will not only be beneficial to our athletes but also various stakeholders in this industry. We look forward to supporting our Esports community as well as future talents for their growth and further development in collaboration with Coventry University,” He added.

The AESF and Coventry University will also be looking to create more student experiences, including potential internship programmes and the production of case studies on Esports. The meeting between both parties discussed more opportunities for course development, which includes introductory sessions on Esports and support in the development of course topics for the curriculum.

“Coventry University’s expertise in sports management and business studies will help further support our Member Associations, players, and officials in developing content around the education of Esports. This collaboration not only signifies AESF’s continuous effort in supporting this industry, but it also reflects Coventry University’s dedication and commitment to adapting and keeping up with the times,” Sebastian Lau, Director General of AESF, said.

“We are delighted to have reached this key milestone in developing this crucial partnership for the university. We understand the importance of esports globally and in Asia particularly and are delighted at the opportunity to work with the AESF to support the athletes, players, officials and associations who make up this vibrant community as it continues its rapid growth and innovation,” David Pilsbury, Deputy Vice-Chancellor of Coventry University, said.

“We are proud to lay down the foundation of a long-lasting partnership with the AESF, that offers tremendous opportunities in terms of students’ experience. This agreement will also foster the development of impactful, multi-disciplinary research on this fast-changing and growing sector,” Simon Gérard, Course Director, MSc Sport Management, said.

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Asia

Vietnam Police Bust $859 Million Online Gambling Ring

Niji Narayan

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Vietnam Police Bust $859 Million Online Gambling Ring
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Vietnam Police have busted an online gambling ring worth$859 million in northern Hung Yen Province, leading to 20 arrests.

Police seized several mobile phones, computers, SIM cards and around VND2 billion ($85,963) in cash as evidence. Authorities also froze over 100 bank accounts involved in the case.

The ring, operating millions of accounts since 2018, is the largest in Hung Yen yet uncovered, provincial police said.

Among the arrests, Le Tuan Vinh, 32, Tran Thi Ngan, 30, Hoang Van Tan, 32 and Hoang Van Nham, 28, are considered the masterminds.

The four masterminds managed five level-one agencies via five different gambling websites, with its server located outside Vietnam.

Each website would have around 20 level-one agencies assigned to it and each level-one agency would have dozens of level-two agencies below, all spread across the country.

These agencies display gamblers’ personal info like phone numbers or social media accounts publicly, so that players can get in touch with each other and perform transactions. The investigation is ongoing.

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