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GrooveGaming brings Caletta Gaming to some of the world’s top gambling brands

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Aggregator GrooveGaming has announced a new game content integration with specialist game-developer Caletta Gaming, providing a channel for Caletta Gaming to reach some of the biggest names in global gaming.

GrooveGaming continues to expand rapidly on the back of some of the most robust technology in the iGaming industry. GrooveGaming has been recognised as one of the ’10 Best Innovative Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

GrooveGaming has significantly grown its presence throughout the last two years across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Alea, Quickfire, and BetConstruct, amongst others.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

Caleta Gaming provides a distinctive range of premium online and mobile gaming solutions with a specific focus on Latin America, one of the global market’s fastest-growing areas. This deal will see GrooveGaming welcome Caleta Gaming’s content to one of the most rapidly growing aggregator platforms.

Caleta Gaming’s portfolio of titles includes a mix of slots, bingo, casino, lottery and kino, with popular games such as Hidden Kingdom, Dragon Rising, The Dressing Room, Feel the Music, Hurricash, Magic Forest, Wild Fruit, China Charms, Torch of Fire, Bingolaço,  Bingo Bruxaria, Bingo Trevo da Sorte and Bingo Señorita Calavera. These games are all powered by Caleta Gaming’s cutting-edge GP5 platform, a proprietary HTML5 powered technology. The slots are designed to appeal to all markets and feature tumbling reels,         progressive multipliers, a variety of bonus games and wild events amongst a host of engaging features.

Fabíola Jaeger, Caleta’s COO, commented: “We are very excited to partner with such a strong aggregator in GrooveGaming, a platform synonymous with quality innovation and with a range of top-tier operators. We believe Caletta Gaming can scale on the back of this new partnership by continuing to deliver on our mission making better games.”

Yahale Meltzer, COO at GrooveGaming said: “GrooveGaming’s expansion strategy takes another positive step in 2020 following this new partnership with Caletta Gaming which allows us to provide a wider range of premium quality content to ensure that operators can offer their players a fantastic game experience. We are enthusiastic about the mix of games available from Caletta Gaming in multiple game verticals powered by their GP5 math models, their creative talent, solid technology, as well as their proven expertise in LATAM markets.”

For further information visit www.groovegaming.com

Industry News

Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Industry News

Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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Industry News

EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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