Betixon strikes Betsson deal in Lithuania and Esto – European Gaming Industry News
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Betixon strikes Betsson deal in Lithuania and Esto

Zoltan Tundik

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Photo by Luis Villasmil on Unsplash
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Rising star mobile slot developer integrates suite of titles with operator’s popular Betsafe and Supercasino brands

Betixon, the mobile-first slot developer, will integrate its full suite of thrilling and fun games with tier one operator, Betsson Group.

Under the deal, Betixon’s cutting edge mobile slots, which can also be played on desktop, will launch to players in Lithuania and Estonia via the operator’s Betsafe and Supercasino brands.

This means players at these popular online casinos will be able to access titles such as Boots of Luck, Wild Wolf and Ages of Halvar, plus the soon to launch Fortune Breakers series, for the first time.

Fortune Breakers is set to become Betixon’s flagship game series, with each slot packed with stunning visuals and animations plus innovative gameplay and features.

Betixon was founded by industry veterans and has already earned a formidable reputation for designing and developing highly engaging games that have been built for mobile play from the get-go.

Each slot boasts an incredibly high production value, with striking graphics and authentic sound combined with engaging gameplay thanks to the use of cutting-edge math and mechanics.

The developer’s games are available to operators in a wide range of regulated markets, including the UK, Lithuania, Estonia, Italy, Colombia, and Romania with more to follow.

Lior Cohen, Co-founder and CTO of Betixon, said: “This is a major deal for Betixon and marks our arrival as a major player on the slot development scene.

“Betsson is one of the biggest names in the business and it is a real honour to see our suite of mobile-first slot games launch to players in Lithuania and Estonia through its Betsafe and Supercasino brands.

“As a studio, we are focused on regulated markets and partnering with operators that share our strategy and vision, and in Betsson we have found the perfect partner.”

Ciara Nic Liam, Product Director for Gaming at Betsson Group, said: “We pride ourselves in offering our players the widest range of quality casino content localised to the market from which they are playing.

“Betixon has quickly emerged as a rising star on the slot development scene and we believe their games will prove to be hugely popular with players in Lithuania and Estonia.

“We look forward to seeing titles such as Boots of Luck and Fortune Breaks land in the game lobby at Betsafe and Supercasino and to enjoying a long and successful partnership with Betixon.”

Baltics

Latvia Parliament Approves Bill to Ban Alimony Debtors from Gambling

Niji Narayan

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Latvia Parliament Approves Bill to Ban Alimony Debtors from Gambling
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The Latvian Parliament (Saeima) has approved at the first reading a bill to ban alimony debtors from gambling, and scheduled a second reading for January 20.

The bill would require operators to ensure that those who owe maintenance payments are not permitted to gamble either in person or online. In order to do so, they must check accounts against the national register of maintenance debtors, with the help of the Lotteries and Gambling Inspectorate, which will create an official data display for licensees.

“The restriction is intended to prevent debtors who do not provide maintenance they owe for a child from using funds unreasonably for entertainment and hobbies,” the Saeima said.

The bill was submitted by the government and has already received approval from the Commission for Human Rights and Public Affairs with no objections. If it passes in the second and third reading and is signed into law, the restriction will come into effect on April 1.

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Baltics

Gambling Self-exclusion Increases in Lithuania

Niji Narayan

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Gambling Self-exclusion Increases in Lithuania
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According to the Lithuanian Gambling Supervisory Authority, the number of Lithuanians who self-excluded from gambling in 2020 reached 17,348. This shows an increase from the 2019 figure.

There was a rise in the number of women and the number of people aged 31 and 40 years old who self-excluded. The proportion of women who self-excluded increased to 10%, up from 7% last year.

On the other hand, the number of younger people aged 18 to 20 who self-excluded fell from 9% to 6%.

The Supervisory Authority said: “This small change is a possible sign that younger people are starting to look at their gambling more responsibly and that an aid measure such as a limitation on gambling is not necessary for them.”

The portion from the 21-30 age group who self-excluded also declined this year, from 52% to 48%, while self-exclusion among those aged 31 to 40 increased from 36% to 42%. The proportion of self-excluded gamblers aged 41-50 remained at 2% and those aged 51 or older at 4%.

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Baltics

Entain Puts Forward €276.4M Offer to Acquire Enlabs

Niji Narayan

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Entain Puts Forward €276.4M Offer to Acquire Enlabs
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Online gambling operator Entain has put forward an offer worth €276.4m to acquire Enlabs.

The cash offer, which would see Entain pay SEK40 for each Enlabs share, has been recommended by the Enlabs board, while shareholders holding 42.2% of the total Enlabs shares have also undertaken to accept the offer.

Entain said the acquisition of Enlabs is directly aligned with its growth strategy of entering locally regulated markets where it does not yet have a presence.

Should the acquisition go ahead, Entain said that it would retain the services of current Enlabs board chairman Niklas Braathen, in order to help to develop the group’s operations in the region and its expansion into new markets.

Subject to regulatory approvals and Enlabs shareholders accepting the offer, the transaction is expected to complete before the end of the first quarter.

“The acquisition of Enlabs is perfectly aligned with our strategy of expanding across new regulated international markets. We are hugely excited by the growth opportunities it presents both in its existing markets and through new market opportunities,” Shay Segev, chief executive of Entain, said.

“Enlabs is already a strong and rapidly growing business in its own right, but we now have a fantastic opportunity to turbocharge its growth by leveraging the power of our unparalleled proprietary technology, scale, product and marketing expertise,” Shay Segev added.

Enlabs’ Braathen said: “When Entain’s interest to acquire Enlabs emerged, we instantly saw the strategic logic.

“Entain’s experience and track record in many different geographic markets, together with its market-leading proprietary technology and world-class marketing skills are key attractions for Enlabs as we look to grow in the Baltics and beyond.”

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