Trading the past for the future – an AllSported white paper – European Gaming Industry News
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Trading the past for the future – an AllSported white paper

Zoltan Tundik

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Photo by Nicholas Cappello on Unsplash
Reading Time: 2 minutes

 

Another lockdown has come and gone in the UK and luckily the good news and main difference from the first global shutdown is the continuation of major sporting events, including all racing, taking place behind closed doors. While not only is this good for our own mental health to get through the colder winter days, it is also critical for our industry.

The lack of elite sport throughout March, April and May was crippling for many. AllSported, the leading trading racing trading solution from Racing Post, recently released a research paper – Trading the past for the future – looking at the state of play in the trading industry post lockdown. The paper discusses how the exchanges are playing a huge role in pricing and look at what is next for the trading floor.

The damage from a complete wipeout of sport and of course the wider economic issues resulting from a global pandemic are still to be played out in full. While the gambling world is most definitely not bulletproof to wider economic factors there is a sense that this is not the only cause in the dropoff. As part of the research contributors from Banach Technology and TXODDS, partners in AllSported, take a deep dive into how the pandemic is highlighting changes across the trading landscape.

The paper discusses how horseracing bookmaking is a different beast and the nuances involved aren’t being accounted for with ready-made solutions. The AllSported team spent some time speaking to both operators and platform providers and have come up with what they agree to be the main issues. The panel assembled came up with varying opinions throughout the research paper.

Key researcher and Head of Trading Solutions Alan Casey discussed the depth of the white paper and the effects of 2020 on horseracing trading saying:

‘2020 has been a year like no other but from our research, we’re seeing that this year has accelerated change that was already taking place rather than completely changing the direction of the industry. We now know customers have more time to expect the best customer experience and will no longer accept the norm across any industry and that includes betting.

‘We’ll be discussing the findings at this weeks Betting on Sports America conference and we’re excited to share what we’ve found and how that’s going to shape racing trading going forward.’

Download AllSported, Trading the past for the future from Spotlight Sports Group here.

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Stats Perform Partners with Live Graphic Systems

Niji Narayan

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Stats Perform Partners with Live Graphic Systems
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Sports data specialist Stats Perform has entered into a partnership with Live Graphic Systems (LIGR) to deliver rich statistical broadcast graphics for sports leagues and broadcasters looking to streamline production costs while maintaining professional standards and commercial integrations.

The partnership highlights more than three years of cooperative projects between Stats Perform and LIGR, including customers like Gravity Media, Cricket Australia, Football NSW, and Queensland Rugby League. The partnership brings together Stats Perform’s industry-leading event and tracking data and deep storytelling expertise with LIGR’s best-in-breed live sports broadcast graphics platform, including access to LIGR’s out-of-the-box professional graphics templates and their industry-leading sponsorship modules for easy upload, display and reporting of commercial in-game inventory.

“With Stats Perform’s world-class data and advanced storytelling resources, sports broadcasters and leagues will be able to utilise LIGR’s platform to produce large volumes of data-enriched broadcast experiences with world-class graphics in a streamlined, cost-efficient production workflow. This next generation workflow is self-serve, in the cloud, out-of-the-box, and up and running in minutes, even for the most unskilled user. This is extremely exciting for sports leagues and broadcasters who have struggled to produce professional broadcasts with real-time data integrations under limited budgets, away from traditional broadcasting solutions. Now more than ever, cloud-based and automated, data-driven workflows will be a key driver for the sports and broadcast industry to move forward while live sports content is still king,” Luke McCoy, Co-founder and CEO of LIGR, said.

“Sports broadcasts today rely on slick, fast, informative graphics that drive the game’s narrative, while breaking down vast data points and analytics in a visually appealing way that fans can digest. LIGR’s intelligent, out-of-the-box broadcast graphic tools integrate Stats Perform’s advanced event and tracking data to deliver a sleek, easy-to-use tool, that also makes overlaying advertising easy, generating new sponsorship revenue for our customers. We are excited to be working with LIGR to offer new tools to power any broadcast,” Wayne Ford, Senior Vice President of Global Partners and Channels at Stats Perform, said.

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Metric Gaming Appoints Will Stephenson as Head of Business Development

Niji Narayan

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Metric Gaming Appoints Will Stephenson as Head of Business Development
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Metric Gaming has appointed Will Stephenson as head of business development.

Stephenson’s hiring, a new position created within the company, highlights Metric’s plan for continued growth in 2021. Stephenson has been in the industry for 15 years. He worked at Metric Gaming previously as head of sports in 2017.

“I am delighted and excited to re-join an ambitious and growing company such as Metric Gaming,” Stephenson said.

“Their modern multi-tenant sportsbook system allows greater customisation and is industry-leading. I look forward to helping the company secure further partnerships this year,” he added.

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Association of Gaming Equipment Manufacturers Elects New President and Officers

Niji Narayan

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Association of Gaming Equipment Manufacturers Elects New President and Officers
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The Association of Gaming Equipment Manufacturers (AGEM) has elected new president and officers.

David Lucchese, executive vice president of sales, marketing and digital at Everi, is the new president. Previously an AGEM’s vice president, Lucchese replaces Luke Orchard as president for a two-year term, while Orchard, senior vice president, chief compliance and risk management officer at IGT, moves to a vice president position for a one-year term.

One-year terms were also approved for: vice president Elaine Hodgson (president and CEO, Incredible Technologies), vice president Thomas Jingoli (executive vice president and chief commercial officer, Konami Gaming), vice president Bob Parente (senior vice president and chief revenue officer, gaming, Scientific Games), secretary Eric Fisher (senior vice president and GM, Crane Payment Innovations), treasurer Hector Fernandez (president – Americas, Aristocrat Technologies and) general counsel Daron Dorsey (senior vice president and general counsel – Americas, Ainsworth Game Technology).

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