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Nolimit City announces industry giant partnership with 888casino

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Nolimit City announces industry giant partnership with 888casino
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888casino takes Nolimit City games live across international casino lobby

Another week in the Malta based Software Provider’s busy calendar, keeping a steady pace and showing no signs of slowing down. The team behind some of this year’s most outspoken and standout games are announcing their latest partnership with one of the biggest names in online entertainment, 888casino.

Still celebrating their latest hit release, Fire in the Hole xBomb, having been received with industry acclaim, the Malta based company keeps steady sites on world domination. Most recent announcements of their latest market entries in Lithuania and Denmark, now getting ready to enter Spain, Italy and Portugal amongst several regulated markets.

888 is one of the world’s leading online betting and gaming companies and is focused on developing state-of-the-art technology and products that provide fun, fair and safe digital entertainment to players. SG Digital’s Open Gaming System, equipped with integrated gambling tools to ensure users gamble responsibly will be powering Nolimit City’s integration into 888, with Nolimit’s noteworthy games available with the gaming giant. Titles like San Quentin xWays, Deadwood xNudge and East coast vs West coast, amongst several others.

Malcolm Mizzi, CCO & MD at Nolimit City, said: “There are few online operators more iconic in identity than the illustrious 888. A name which reflects grandeur in scope and industry defining innovation. We’re over the moon with the news. We look forward to seeing our games become part of the 888 eco-system.”

Talya Benyamini, VP B2C Casino at 888, commented: “At 888, we are focused on offering our customers a wide portfolio of games on our platform. This exciting partnership with Nolimit City sees their innovative games added to our platform for customers to enjoy. We look forward to building on our relationship.”

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Greentube strengthens presence In Latin America following Solbet deal

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has signed a deal with Solbet that sees its content go live in Peru and Ecuador.

Solbet players in both jurisdictions have gained access to a selection of classic titles including Diamond Link™: Mighty Sevens, Lucky Lady’s Charm™ Deluxe 10 and Book of Ra™ Deluxe.

In addition to Greentube’s catalogue of fan-favourites, players are also able to enjoy some of the studio’s popular new releases such as Cash Connection™ – Charming Lady, 9-Line Fortune™ and Apollo – God of The Sun™ 10 Win Ways™.

Sports betting and casino operator Solbet is part of the Dreams Group, which boasts a strong land-based and online presence in multiple regions across Latin America.

Julia Schagerl, International Key Account & Sales Manager at Greentube, said: “Latin America is a fast-paced, ever-evolving market and we’re thrilled to be a part of that by further expanding our presence with this latest partnership. We look forward to a long, successful working relationship with Solbet and we hope their players enjoy our rich and diverse game offering.”

Juan Pablo Uribe, Development Manager at Solbet, said: “Greentube is a legendary force within the iGaming industry and players across the globe know who they are and what they’re about, so naturally we’re delighted to be able to offer players in Peru and Ecuador a wide selection of their games.”

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eSports

Santander enters esports as a main sponsor of the top League of Legends competitions in Europe and Latin America

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Santander enters esports as a main sponsor of the top League of Legends competitions in Europe and Latin America
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Banco Santander announced a multi-year agreement to become a main sponsor of the League of Legends European Championship (LEC) and the Liga Latinoamérica (LLA). In an event hosted in Madrid, some of the most recognized streamers, artists and League of Legends players helped unveil Santander’s esports sponsorship.

League of Legends is one of the most successful esports worldwide, with some of the most developed professional competitions and established community of followers. In 2021 the League of Legends World Championship drew a peak viewership of close to 74 million concurrent live viewers, with an average minute audience of just over 30 million, according to the organizer, making it one of the most watched esports events worldwide. With the claim ‘Level up your dreams’, Banco Santander wants to build a new community and connect with younger generations to help them prosper.

The partnership with the League of Legends European Championship and the Liga Latinoamérica, is a 100% digital media agreement that will complement the bank’s other global sponsorships in F1 and football. This agreement will see the bank also sponsor the League of Legend’s Brazilian Championship (CBLOL). The bank has also previous local experiences in this field, being Openbank the sponsor of the national Spanish competition (Superliga).

As a partner for these League of Legends esport leagues in Europe (LEC) and in Latin America (LLA and CBLOL), Santander will display a variety of assets to promote the brand and raise awareness in the League of Legends communities during the esports events, including: logo placements, dedicated content segments, commercial slots during broadcast breaks, banners, drops and VIP tickets for the finals, among others.

Juan Manuel Cendoya, global head of Communications, Corporate Marketing and Research at Banco Santander, said: “We are excited to announce this new collaboration with a very innovative partner, with whom we are united by our attributes of innovation, diversity and digitalization. We believe that entering the world of esports will bring Santander new opportunities to engage with new generations of digital natives and help them prosper.”

Maximilian Schmidt, head of League of Legends esports in EMEA, said: “It is a pleasure for us to collaborate with a global banking institution committed to innovation, digital transformation and providing the best possible services for younger generations.”

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Industry News

Betway Signs Multi-year Partnership with Playtech

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Betway, one of the leading global brands in online betting and gaming, has signed a new multi-year partnership with gambling technology company Playtech.

Under the strategic partnership, Betway has launched Playtech’s award-winning Live Entertainment products across the UK, Mexico and .com markets — with Casino games to follow in the near future.

With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players. This agreement is a prime example of Playtech’s commitment to bringing great entertainment value to its partners in both new and established markets.

“We’re proud to be growing our partnership with Playtech, whose Live Entertainment products across a number of markets have already been a hit with our customers. The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment,” Anthony Werkman, CEO of Betway, said.

“Betway’s commitment to the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games with exciting new variants than ever before. We’re delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting and innovative Live offering for their players,” Said Edo Haitin, CEO of Live Casino at Playtech, said.

“Betway is a key strategic partner for Playtech and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech’s innovative products and services can enhance that experience even further and we look forward to a long and fruitful partnership,” Shimon Akad, Chief Operating Officer at Playtech, said.

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