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Nolimit City announces industry giant partnership with 888casino

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Nolimit City announces industry giant partnership with 888casino
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888casino takes Nolimit City games live across international casino lobby

Another week in the Malta based Software Provider’s busy calendar, keeping a steady pace and showing no signs of slowing down. The team behind some of this year’s most outspoken and standout games are announcing their latest partnership with one of the biggest names in online entertainment, 888casino.

Still celebrating their latest hit release, Fire in the Hole xBomb, having been received with industry acclaim, the Malta based company keeps steady sites on world domination. Most recent announcements of their latest market entries in Lithuania and Denmark, now getting ready to enter Spain, Italy and Portugal amongst several regulated markets.

888 is one of the world’s leading online betting and gaming companies and is focused on developing state-of-the-art technology and products that provide fun, fair and safe digital entertainment to players. SG Digital’s Open Gaming System, equipped with integrated gambling tools to ensure users gamble responsibly will be powering Nolimit City’s integration into 888, with Nolimit’s noteworthy games available with the gaming giant. Titles like San Quentin xWays, Deadwood xNudge and East coast vs West coast, amongst several others.

Malcolm Mizzi, CCO & MD at Nolimit City, said: “There are few online operators more iconic in identity than the illustrious 888. A name which reflects grandeur in scope and industry defining innovation. We’re over the moon with the news. We look forward to seeing our games become part of the 888 eco-system.”

Talya Benyamini, VP B2C Casino at 888, commented: “At 888, we are focused on offering our customers a wide portfolio of games on our platform. This exciting partnership with Nolimit City sees their innovative games added to our platform for customers to enjoy. We look forward to building on our relationship.”

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Pariplay adds to localised content offering with new FBMDS deal

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Pariplay adds to localised content offering with new FBMDS deal
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Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has significantly boosted its offering across Portugal, Brazil and Spain by signing a deal to integrate localised content from innovative games developer FBM Digital Systems into its Fusion™ platform.

The digital division of long-standing global gaming brand FBM, FBMDS provides different game categories, as slots, multi-card video bingo and customised products, such as Banca Francesa in Portugal. This wide range of games will be made available to operators utilizing Pariplay’s aggregation platform, appealing to a large cross-section of player profiles across different continents.

The integration of FBMDS products into the Fusion™ platform is part of a joint growth strategy with a special focus on Portugal, Brazil and Spain, all of which are key markets for both parties. It is the latest deal struck by Pariplay to enhance its aggregated offering with localised content produced by specialist studios.

In addition, the partnership is further evidence of the speed and ease of integration into Fusion™, which is of special interest to studios that are opening up in scope and moving from land-based development to digital.

Pariplay’s aggregation platform focuses on enhancing player value by providing a suite of back-office conversion and retention tools for operators, plus access to thousands of games from the industry’s leading game developers.

Adrian Bailey, Managing Director at Pariplay, said: “Pariplay is very proud in distributing FBMDS digital content within its network. FBM is a very well-established land-based brand and Pariplay is happy to be providing the right environment to take FBMDS content to a higher level. This strategic alliance is a big win for both parties that shall consolidate their positioning within their respective markets.”

Roberto Regianini, CEO at FBM Digital Systems, said: “We are very happy with this agreement with Pariplay and the possibilities that it opens up for our growth. We believe that the FBMDS base of customised and innovative products will aggregate value to the powerful platform of Pariplay, leading to an increase in players engagement in different markets.”

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Codere to Become Real Madrid’s Official Bookmaker For Five Seasons

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Codere to Become Real Madrid's Official Bookmaker For Five Seasons
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Codere, S.A., a leading multinational company operating in the private gaming sector, with more than 40 years of experience in the industry, has signed an extension of its sponsorship agreement with Real Madrid C.F. (“Real Madrid”) covering five seasons, until June 2026.

With this agreement, Codere reinforces its commitment to Latin America, by expanding the geographic scope to over twenty countries in the region including Mexico, Puerto Rico, the Dominican Republic and all of Central and South America.

The agreement covers both the core Codere Online1 markets of Argentina (City of Buenos Aires), Colombia, Mexico and Panama, and potential future expansion markets, when and if they become regulated, such as Argentina (outside of City of Buenos Aires), Brazil, Chile, Peru, Puerto Rico and Uruguay.

This alliance between Codere and Real Madrid, which started in 2016, is built upon the shared values of international leadership, fair play and excellence, and with the objective of providing our audiences with a high quality entertainment experience.

This announcement comes on the back of sponsorship deals with key football teams in the region, Rayados in Mexico and River Plate in Argentina, and represents a new step forward in the expansion of our online and sports betting business in Latin America.

Vicente Di Loreto, CEO of Codere, stated, “we are thrilled with this renewed alliance with Real Madrid, with whom we share the same values and ambition to be the best at what we do, and look forward to benefitting from the renowned Real Madrid brand.”

Four decades growing in Latin America

Codere began its activity in Latin America in the early eighties, first in Colombia, and then expanding across the region.

Today, Codere is the leading gaming hall operator in the Province of Buenos Aires (Argentina), Mexico and Uruguay, and a leading casino operator in Panama and Colombia. It also offers sports and horse race betting in Mexico, Panama, Colombia and Uruguay.

Through Codere Online, Codere also offers online casino and sports betting in Mexico, Colombia, Panama and the City of Buenos Aires (where it expects to start operating before the end of the year).

Digital growth through Codere Online

On June 22, 2021, Codere Online2, DD3 Acquisition Corp. II (Nasdaq: DDMX) and the other parties thereto, entered into a business combination agreement which, among other things, will make Codere Online the first online gaming operator in Latin America to be listed on a stock market in the United States. Codere Online, which will be majority owned and managed by Codere, intends to become the leading online gaming operator in Latin America.

For Moshe Edree, Managing Director3 of Codere Online, “the renewal of this strategic agreement with Real Madrid will play a key role in the deployment of our ambitious expansion project across Latin America. It will not only allow us to strengthen our online sports betting presence in the markets where we operate today, but also allow us to use the Real Madrid brand in other high-growth Latin American markets such as Brazil, Chile or Peru, when and if they become regulated.”

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Triple Cherry partners with Dotworkers

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Triple Cherry partners with Dotworkers
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The Valencian studio Triple Cherry and Dotworkers have recently signed a commercial alliance in order to strategically integrate the Spanish developer’s content in all the casinos that the platform represents, thus reaching a wider audience quickly and securely.

Dotworkers is a company specialised in providing B2B services for the iGaming industry and with more than 7 years of experience in B2C. This new relationship with Dotworkers will allow Triple Cherry to accentuate its presence in the Latin American territory.

Dotworkers will have at its disposal a diverse, unique and high quality slots catalogue thanks to Triple Cherry’s brilliant team that is committed to ofering a synergy between programming and graphic design that is second to none.

Juan Antonio Galindo, CEO of Triple Cherry, said: “We are very pleased to have established this new partnership with Dotworkers. It is worth noting that the integration process has been very fast and the communication has been very fuid, which has facilitated the work. We believe that this platform will ofer us new opportunities in the Latin American market and we hope it will be the starting point of a long relationship together. ”

Patricio Broerse, CEO of Dotworkers, said: “At Dotworkers we are pleased to be part of this new alliance with Triple Cherry. This union will open new opportunities in Latin America, expanding our Suite of Games and providing us with greater growth in the market. We are not going to waste all the options we will have, the truth is that we have high expectations with this new project and we will do everything possible to make it a success.”

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