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BOYLESPORTS AND SPOTLIGHT SPORTS GROUP ANNOUNCE GOLF CONTENT PARTNERSHIP

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Spotlight Sports Group and BoyleSports announce a new sponsorship agreement for the popular golf show, The Sweet Spot

Spotlight Sports Group (SSG), a world-leading technology, content, and media company has today announced a new partnership with BoyleSports, seeing the Irish bookmaker become the title sponsor of the popular weekly golf show, The Sweet Spot.

The new agreement covers weekly shows featuring Spotlight Sports Group’s golf gurus discussing the best betting options at the biggest events from the PGA Tour and DP World Tour.

The deal also includes six new watch along shows with Spotlight Sports Group talent, Bruce Millington and Steve Palmer, reacting live to the final day drama at all four majors, the Irish Open and the British Masters.

Launching in 2019 the show has gathered a loyal following while regularly producing winning selections at big prices for key events. Streamed on the Racing Post’s YouTube Channel and clipped across various social media channels, the show offers BoyleSports a qualified and engaged sports betting audience.

Discussing the new deal Spotlight Sports Group chief commercial officer, Sam Houlding, said:

“Our video content continues to drive engagement and The Sweet Spot is one of our most popular weekly shows. The show delivers entertaining viewing with input from our in-house talent and for BoyleSports offers a share of voice provided by cross-channel branded merchandising across our network.

Houlding continued: “Our broad range of talent and production quality means Spotlight Sports Group is the perfect solution to create engaging written and video content across a range of sports. We’re excited for this partnership to grow our golf reach and engage BoyleSports’ growing audience in the UK and Ireland.”

Leon Blanche, head of communications at BoyleSports said: “We are revolutionizing in-play golf betting as customers can now bet on and follow every single hole, player and shot, and with thousands of new markets available we believe that the future of in-play golf betting is with BoyleSports. We are thrilled therefore to be teaming up with Spotlight Sports Group and cannot wait to engage with the expertise consistently broadcast on The Sweet Spot.”

In addition to the title sponsorship of The Sweet Spot, Boylesports has also agreed to become the exclusive sponsor of the Racing Post Postcast. The popular podcast, released twice weekly, reviews and previews the biggest races across the UK and Ireland providing listeners with insight and tips from the Racing Post’s most recognizable experts.

To find out more about Spotlight Sports Group video sponsorship opportunities visit: spotlightsportsgroup.com/video-sponsorship/

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At Least $150M Up For Grabs In GGPoker’s WSOP Winter Circuit

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GGPoker today announces the latest iteration of the WSOP Winter Circuit online tournament series, which runs from December 4 through January 9. With at least $150,000,000 in prizes to be won, this year’s WSOP Winter Circuit is the richest yet.

As in previous years, the tournament series is headlined by 18 ring events, each awarding the winning player both a coveted WSOP Gold Ring and the lion’s share of the prize money. The series is further comprised of a full schedule of side events and satellite tournaments.

The series highlights include:

 

  • #18 $1,700 WSOP Winter Circuit MAIN EVENT – Final Day on January 9 – $10,000,000 GTD

  • #1 BIG 50 Bounty MILLION$ Kick-Off – Final Stage on December 5 – $1,000,000 GTD

  • #2 $10,300 Super MILLION$ High Rollers NLH – Day 2 on December 5 – $5,000,000 GTD

  • #6 $1,500 Merry MILLIONAIRE MAKER NLH – Final Day on December 12 – $1M for 1st place winner – $5,000,000 GTD

  • #15 $210 New Year’s MYSTERY BOUNTY – Final Stage on January 2 – $250K top bounty – $2,023,000 GTD

 

All WSOP Winter Circuit ring event winners will receive an exclusive invitation to the WSOP Million Dollar Freeroll in Las Vegas in 2023. The winner of the $1,700 Main Event will also be invited to join GGPoker’s Team Champions, alongside previous main event winners.

“As always, just as winter starts cooling things down, GGPoker heats the poker world back up again with the blazing excitement of the WSOP Winter Circuit,” said Daniel Negreanu, GGPoker Global Ambassador. “There’s more to be won than ever before, along with WSOP gold and tournament glory – it’s time to take a seat and claim your ring!”

New GGPoker players are eligible to claim the poker room’s Welcome Bonus, earn even more rewards with the Honeymoon for Newcomers promotion and automatically join GGPoker’s Fish Buffet loyalty program, with regular cash prizes on offer.

To learn more about WSOP Winter Circuit, please visit: https://en.ggpoker.com/tournaments/wsop-winter-circuit-2022/

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Azerion – H1/2022 highlights

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Azerion is scheduled to host its first Strategy Deep Dive and release its Q3 2022 results announcement on Wednesday 30 November 2022 at 8:00 CEST (7:00 BST), therefore they wanted to use this opportunity to look back and reflect on all the amazing projects we’ve accomplished over the last few months.

Mergers & Acquisitions
For the second half of the year, Azerion has been growing its portfolio as well as its global footprint with a number of acquisitions as a complement to its organic growth. They’ve brought together a great diversity of offerings and capabilities to one global powerhouse, creating a new world of opportunities for us.

As a leading digital entertainment and media company, they are reaching more people in more ways. Azerion is adding value to our audiences and increasing access to their advertising and digital publishers around the world. For example, they now have new innovative formats added to our proprietary portfolio of ad formats, thanks to Vlyby (video advertising), Targetspot (audio advertising), Madvertise (mobile formats), and AdPlay (digital out-of-home advertising). They strengthened their direct sales to advertisers with [M]Media in the Netherlands and TakeRate in Italy). Lastly, they’ve optimized services to advertisers and publishers along with Hybrid Theory (campaign performance management) and AdPlay (publisher monetization services).

Azerion is expanding our geographic footprint – in Europe, the UK, US, and APAC region – to become faster and more competitive. From these acquisitions they are launching new products, expanding our investments in digital advertising, and vigorously building our offerings to keep growing for many years to come.

Partnerships & Collaborations
Azeion’s partnership announcements are always pretty big news. During the second half of the year, they extended their partnership with Ajax eSports, partnered with Cool Cats to increase the utility of NFT’s within Habbo, and added a large selection of games to GameDistribution with Gameloft and Ubisoft Nano.


Platform
They were once again voted the best Digital Media Owner in the Autumn Award surveyed by the Institute of Practitioners in Advertising in the UK. Also, they had won the Spring award in May and this time they achieved the highest score in the history of the survey. This is a great recognition of their integrated value proposition to advertisers.

In November, they also announced the results of their brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats.


Premium Games
They had a lot of exciting advancements regarding their premium games lately, specifically in Habbo and Hotel Hideaway! Most notably, they’ve partnered with ITV studios, with Love Island opening a virtual villa in Hotel Hideaway to create social experiences and opportunities for brands and players. The branded room attracted 3 million visits in 30 days with 46,000 daily visitors on average, spending an average of 52 mins in total over the period.

In August, Habbo launched its new app, available for Android. Not long after that, Habbo followed with the launch of its new Habbo iOS app. Android and iOS users can now have a much smoother, fully-fledged cross-play experience in Habbo.

Another big win for Azerion was to be crowned the winner in the “Top European Metaverse Platform” at the first annual European Metaverse Summit & Awards 2022. These awards are just this beginning, and they promise that there are many more milestones to follow!

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Rhys Hamilton Joins SOFTSWISS as Head of VIP Player Support

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Rhys Hamilton Joins SOFTSWISS as Head of VIP Player Support
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SOFTSWISS is delighted to announce that Rhys Hamilton has joined the company as Head of VIP at Managed Services. In this role, Rhys will be responsible for reinforcing the VIP service with cutting-edge analytics and unique segmentation to drive VIP value and retention and maximise revenue growth.

As a customer-centric iGaming expert, at SOFTSWISS Rhys Hamilton will apply his vast knowledge and profound industry experience to empower the VIP Player Support team. 

Rhys brings over 18+ years of expertise across multiple roles in iGaming companies. Before joining SOFTSWISS, Mr Hamilton worked as Head of Casino at League of Entertainment, and Head of VIP at Casumo and Hero Gaming.  

I am really excited to bring the heat to SOFTSWISS at a time when the growth of the company is rocketing. Taking the lead of the VIP team, I look forward to developing a winning combination of Gold Star service for VIPs in a responsible and sustainable way”, ​​Rhys Hamilton, Head of VIP at SOFTSWISS, comments on his new role. 

“We are confident that the extensive expertise of Rhys will boost SOFTSWISS’ service level in working with the VIP sector and make our communication more personalised. In addition, we’re going to deep dive into VIP analytics and, as a result, increase the VIP segment’s revenue”, says Anastasia Vyshinskaia, Head of SOFTSWISS Managed Services. 

Having moved from Gibraltar, Rhys Hamilton joined SOFTSWISS’ office in Malta. Now the company is focused on expanding its presence in the island nation, well-known as an iGaming hub, and is looking for iGaming specialists to strengthen the team. 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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