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BOYLESPORTS AND SPOTLIGHT SPORTS GROUP ANNOUNCE GOLF CONTENT PARTNERSHIP

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Spotlight Sports Group and BoyleSports announce a new sponsorship agreement for the popular golf show, The Sweet Spot

Spotlight Sports Group (SSG), a world-leading technology, content, and media company has today announced a new partnership with BoyleSports, seeing the Irish bookmaker become the title sponsor of the popular weekly golf show, The Sweet Spot.

The new agreement covers weekly shows featuring Spotlight Sports Group’s golf gurus discussing the best betting options at the biggest events from the PGA Tour and DP World Tour.

The deal also includes six new watch along shows with Spotlight Sports Group talent, Bruce Millington and Steve Palmer, reacting live to the final day drama at all four majors, the Irish Open and the British Masters.

Launching in 2019 the show has gathered a loyal following while regularly producing winning selections at big prices for key events. Streamed on the Racing Post’s YouTube Channel and clipped across various social media channels, the show offers BoyleSports a qualified and engaged sports betting audience.

Discussing the new deal Spotlight Sports Group chief commercial officer, Sam Houlding, said:

“Our video content continues to drive engagement and The Sweet Spot is one of our most popular weekly shows. The show delivers entertaining viewing with input from our in-house talent and for BoyleSports offers a share of voice provided by cross-channel branded merchandising across our network.

Houlding continued: “Our broad range of talent and production quality means Spotlight Sports Group is the perfect solution to create engaging written and video content across a range of sports. We’re excited for this partnership to grow our golf reach and engage BoyleSports’ growing audience in the UK and Ireland.”

Leon Blanche, head of communications at BoyleSports said: “We are revolutionizing in-play golf betting as customers can now bet on and follow every single hole, player and shot, and with thousands of new markets available we believe that the future of in-play golf betting is with BoyleSports. We are thrilled therefore to be teaming up with Spotlight Sports Group and cannot wait to engage with the expertise consistently broadcast on The Sweet Spot.”

In addition to the title sponsorship of The Sweet Spot, Boylesports has also agreed to become the exclusive sponsor of the Racing Post Postcast. The popular podcast, released twice weekly, reviews and previews the biggest races across the UK and Ireland providing listeners with insight and tips from the Racing Post’s most recognizable experts.

To find out more about Spotlight Sports Group video sponsorship opportunities visit: spotlightsportsgroup.com/video-sponsorship/

Australia

IAGR releases conference program for IAGR2022

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The International Association of Gaming Regulators has released the program for its
annual conference, taking place in Melbourne, Australia from 17 to 20 October.


The program
is available on IAGR’s website, with earlybird ticket prices on offer until 15
August.


IAGR Vice President and UK Gambling Commission Director, Ben Haden, believes the
lineup is one of the strongest yet, reflecting a time of disruption through a lens of
innovation.


Over four days, our speakers and attendees will delve into global regulatory challenges,
safer gambling initiatives, security updates and technology advances impacting the
industry,” explains Ben.


With sessions including ‘Why the Women’s World Cup 2023 will be the biggest betting
event ever’, ‘An introduction to gambling in the Metaverse’, ‘Regulating emerging
technology’, ‘Gamblinglike reward mechanisms in video games’ and ‘How regulators can
use lived experience to prevent gambling harm’, it’s clear we have a richly diverse,
fascinating and relevant lineup.


This year’s speakers include:

Michael Morton
, Senior Policy Counsel, Nevada Gaming Control Board
Fran Thorn
, Chair, Victorian Gambling and Casino Control Commission
Earle Hall
, VC, International Gaming Standards Association & CEO @ AXES.ai
Andrew Rhodes
, CEO, Gambling Commission United Kingdom
Professor
Sally Gainsbury, Director, Gambling Treatment and Research Clinic,
Brain and Mind Centre, University of Sydney

Stephen Bryan
, QC, Special Manager for the Melbourne Casino Operator
Paul Buck
, CEO, Epic Risk Management


More sessions and panellists are expected to be confirmed over the coming weeks.


Dr Jason Lane, IAGR President and Chief Executive of the Jersey Gambling
Commission, says he’s particularly looking forward to being able to greet regulators from
across the globe in person.


“Many gambling regulators, including me, couldn’t travel to last year’s conference in
Boston,” says Jason. “IAGR2022 will be an amazing opportunity to reunite, connect and
build relationships with regulators, industry stakeholders and thought leaders in person
in beautiful Melbourne.”


IAGR2022 is hosted by the
Victorian Gambling and Casino Control Commission.

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Press Releases

Hunting Tournaments – New Bonus by SOFTSWISS Sportsbook

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SOFTSWISS boosts bonus opportunities of its sports betting platform with the launch of a new exclusive option – Hunting Tournaments. The novelty is another tool to gamify the online betting process and increase player engagement. 

Hunting Tournaments by the SOFTSWISS Sportsbook are the first of its kind in the sports betting market. The combination of simple rules and captivating mechanics make the feature a true must-have for online betting brands looking for innovative instruments to attract new players. 

The tournament starts with announcing the prize pool, which is reduced with every player’s bet. At the same time, each bet brings the player a certain amount of bonus points which transforms into Freebets when the bonus points sum is equal to the player’s average wager. The opportunity to get a Freebet disappears when the sum of bets reaches the sum of the prize pool, adding more rush and excitement to the betting process. 

The operator can customise the bonus according to the brand’s needs or relevant events. For instance, it can be tailored to a monthly tournament or a promo dedicated to a particular sport or sports tournaments such as a world championships or the Olympic Games. Moreover, thanks to its flexibility, the bonus can focus on a specific player category.

“We’ve made another move to expand our portfolio of exclusive bonuses to gamify sports betting. That’s what we are working on now! Such features are an effective opportunity to promote your brand or events and work flexibly with different markets. As for the players, they have the opportunity to choose a game strategy and always win despite their streak,” noted Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

Earlier this year, the SOFTSWISS Sportsbook launched the Lootbox Bonus and Freebet Booster. Both features are aimed at enriching the player experience. 

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Latest News

Bragg’s ORYX Gaming Expands Dutch Footprint with Fair Play Launch

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ORYX Gaming, a Bragg Gaming Group company (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or the “Company”), has taken its content live with Dutch operator Fair Play, further boosting its presence in the emerging market.

The operator’s customers now have access to games from ORYX’s exclusive RGS partners as well as content from its in-house studios, including the recently launched Atomic Slot Labs.

Fair Play is a well-established brand in the Netherlands, having operated casinos and slot machine arcades in the country for more than 35 years. The operator’s online site went live as the Dutch market opened last year and features a wide range of premium content tailored for a local audience.

The partnership is the latest in a string of significant deals that Bragg has signed in the fledgling jurisdiction. Already playing an important part of Bragg’s growth trajectory, the Netherlands now represents the company’s top market.

Recent figures published by the Dutch regulator showed GGR for the iGaming sector was worth over US$200mn (EUR 185m) in the fourth quarter of 2021, highlighting the potential for future growth as the market continues to mature.

Chris Looney, Chief Commercial Officer at Bragg, said: “Dutch iGaming has been outperforming our expectations and in a short space of time we have established ourselves as a major platform and content supplier in the region. Partnering with a prominent operator like Fair Play further cements our position and we look forward to working with a company of their stature and history as we introduce their players to our content.”

Pascal Janshen, Business Development Manager at Fair Play, said: “Bragg’s games are of high quality, offering a great blend of entertainment and engagement. We know their portfolio is performing well in the Netherlands and we are thrilled to now be able to provide our players with their proven titles and further enhance the gaming experience that our customers have come to expect when entering our online casino.”

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