Whether you’re creating an affiliate program from scratch or planning to migrate from another platform, now you can do it in just a few hours with Alanbase. These processes have never been easier and faster!

Why is that? We have ready presets for iGaming, media buying teams, e-commerce, and many other niches for both Web and Mobile. We guarantee complete customization: all metrics, dashboards, and statistics can be 100% tailored to your needs. Below, we’ll explain the phenomenon of the builder because that’s what sets us apart and makes us one of the fastest and most affordable solutions on the market. We’ll also talk about our most interesting features, such as cohort analysis, tech support, statistics, and more. Speaking of statistics: some arbitrage teams use Alanbase as a tracker and say it’s more convenient than commonly used tools. For example, each media buyer has their own dashboard where they see their statistics and takes their links to drive traffic.

Moreover, Alanbase is a platform created by industry professionals in arbitrage and casinos for similar professionals. In other words, the platform was developed by arbitrators like you, and that’s why we’ve taken care of all the details for convenient work.

So, are these details really important or not?

1. Goal Splitting

There is a problem where many systems cannot separate the customer’s journey into goals and only show the fact of them completing the final target action. In Alanbase, you can see the customer’s journey through various intermediate goals and use it in statistics.

2. Conversion creation at the moment of the target action, not click

When using some systems and trackers, due to the absence of the concept of “Goal,” different target actions can be one conversion. Thus, Registration and Deposit can be one conversion, which will only change the status depending on what it is. Therefore, it will be impossible to count the number of Registrations and Deposits separately to calculate conversion. But with Alanbase, you will always see up-to-date data on the actual day of the target action in a convenient and readable format.

3. Working with Different Currencies with Real-Time Conversion

Often, all user actions in a product are carried out in a local currency, and it is necessary to see statistics in the original currency, but payments can be in USD. In Alanbase, we allow you to send all actions in the original currency and make payments in the currency that suits you. Exchange rates are always up-to-date and correspond to the ECB rate.

4. Setting a time window for when conversions will be paid to the webmaster

Imagine that a user registered and did not perform a paid target action immediately, but only on the 97th day after registration. Is it necessary to pay such a lead to a partner, as it is most likely the achievement of your Email marketing and customer retention department? Alanbase allows you to set a time window for paying conversions.

Many features may not seem essential when starting with any platform. But that’s exactly what you pay attention to later! And we made sure that our users don’t encounter difficulties both at the beginning and over time.

If you don’t believe it, write to our product manager on Telegram, and he will show you all the customization features in action. Or, sign up for a demo call; we’ve specifically allocated a few slots for this.

Your Affiliate Program or SaaS solution?

What’s wrong with developing your affiliate program from scratch? At first glance, the solution seems tempting. In reality, however, dozens of developers, months, or even years of work, and sums in tens of thousands of dollars stand behind your affiliate program. As a result: it’s a quite labor-intensive process that hides many pitfalls and requires experience in the niche. Design mistakes at the start of development can lead to consequences that will only be visible months into development when there is no turning back, and it turns out that time and funds were directed in the wrong direction.

Using SaaS solutions saves not only money and time but is also the most attractive and intuitive way to create your affiliate program and manage affiliate campaigns. The question is, which SaaS company to choose? Every SaaS company calls itself the most stable, intuitive, fast, flexible, scalable, and other epithets until marketers run out of imagination. And here you are, reading reviews, looking for honest feedback, asking colleagues and acquaintances, but all this won’t help until you know it in practice.

In practice, you can encounter the following situations: either the functionality is too complex, and a very good specialist is needed for training, or the opposite situation—there is little functionality and it is insufficient. There are systems that seem to fit all criteria, but when you start working with them, another pitfall emerges: unstable operation.

Many of our clients switched to us from other platforms, and we ask them, “What was missing from others?” Here are the answers we received:

• Technical support that always responds and is ready to help promptly.
• Flexibility and adaptability of the system to the needs of the business.
• Flexible real-time statistics, considering specialized tools for iGaming.
• Integration assistance.
• Speed and responsiveness of the interface.
• System stability.
• The ability to influence the functionality that is being implemented in the product.

So, is there an option that can encompass all the advantages of systems and be free from the drawbacks inherent in other systems? Yes, and that’s Alanbase—a universal SaaS solution for building affiliate programs, which, thanks to its adaptability and builder functionality, is suitable for almost any business direction, whether it’s E-commerce, mobile games, or products in the iGaming industry.

Constructor, you say?

If you take a closer look at our logo, you can notice the image of a parrot, and it’s not just a coincidence! A parrot is an intelligent bird capable of performing complex tricks, understanding the essence of certain mechanisms, adapting to conditions, having high intelligence, and the ability to learn. Just like us: always trainable and customizable, a constructor that constantly adapts to its clients.

To better understand our customization capabilities, we will provide a few examples that have already been implemented based on our system. Studying them, remember: all events are freely customizable, and you can always add them to the systems for tracking and use them as paid events. All you need to do is be able to inform us of the fact of this event on your S2S postback.

Need a real-time system for gambling? We can track all indicators:

• Registration,
• First Deposit,
• Repeat deposit,
• Withdrawal,
• Bet,
• Bet Calculation,
• Casino spin,
• Spin calculation,
• Balances activation and wager requirements.
• Many other arbitrary events are also supported.

Need a solution to track the economy of a product using a subscription model and one-time payments, like an online school? We can easily track all indicators:

• Registration,
• Trial activation,
• First sale,
• Repeat sale,
• One-time purchases,
• Refunds, and many other additional arbitrary events.

A solution for publishers of mobile games? Absolutely! We can track:

• Registration,
• Game start,
• Training completion,
• Achievement of any level,
• Activity after 3 days, after 7 days,
• In-game purchases, and their amounts.
• Many other additional arbitrary events are supported.

As you can see from the examples above, we can adapt to any niche and provide you with the solution you need. But adaptability to different niches is far from all that makes Alanbase a constructor.

What else?

• At Alanbase, it is unique and unparalleled. Calculations are based on information sent to us by advertisers and parameters calculated by Alanbase itself. For example:
• average daily check for a referred user,
• total payment amount per day,
• conversion from any target action to almost all available marketing metrics,
• daily EPC,
• daily ARPU,
• CR,
• average check per acquired user,
• user lifetime,
• and much more, limited only by your business requirements.

The ability to output the calculation of any indicators that can be calculated and grouped in any way—that’s us. Metrics in the statistics columns are calculated using arbitrary formulas limited only by your business tasks.

Smart Goals.

In Alanbase, you define the events you want to send to the system. Accordingly, you track the user actions on the product that interest you. With Alanbase, you can calculate more complex metrics. To explain with an example: You have an online English language school. Your users register, go through the training course, and either purchase full access or subscribe. There are also opportunities for one-time purchases of various add-ons. For such a school, we can offer tracking absolutely all target actions on the product: registration, completion of each lesson, tracking of each payment, tracking of payment refunds, the number of users who made 5, 10, 15, etc., payments during the entire lifecycle, and much more. You provide us with all the information on all system users, and we calculate on our side both basic metrics (1st lesson) and more complex ones, such as the number of users who made purchases totaling more than 100 USD.

Payments.

We have no pre-installed methods for any payment systems for partners to request payouts. You will work with the payment methods practiced in your company and will have no restrictions. What other advantages does Alanbase offer? Above, we delved a bit into statistics and explained the phenomenon of the constructor. Let’s look at the features of Alanbase functionality and discuss what sets us apart.

Cohort Analysis:

Few have it ready-made. Yet, it is an exceptionally useful feature that allows you to assess the activity of users attracted to your products by your partners. It helps evaluate their profitability and allows adjustments to the economic model of interaction with your partners. It is as customizable as our statistics. By using the same logic, you can define arbitrary formulas based on parameters calculated by Alanbase and those sent by advertisers. For example, you can track activity based on any arbitrary indicators such as payment amount, quantity, conversion from one payment to another, hitting certain KPIs, etc., grouped by weeks. This allows you to see how each cohort of product users manifests activity every week.

Role Management:

Our role system allows flexible management of employee access. We don’t just limit access to sections of the system; we differentiate rights for specific actions. For example, you can create roles for a technical integrator who won’t have access to statistics or for a finance employee who will only deal with payouts. The role management system also allows managers to have access only to their assigned partners. Managers will see statistics, working conditions, and data directly for the partners they are assigned to, rather than all registered in the system.

Technical Support:

Yes, we are confident that a separate paragraph is needed here. After all, what could be easier than diving into a partner program specifically tailored for you and navigating freely? However, despite our interface being straightforward for our clients and having reference materials available, any system will have peculiarities that may not be immediately clear, requiring assistance in such cases. Our support responds quickly within a day, helping not only with the system’s functionality but also with solving complex partner cases. Our support specialists assist with onboarding and training staff to work with the system, help with integration model and initial setup, understand your traffic flow, advise on the best use of the platform, assist with integrating trackers and applications into Alanbase, as well as third-party solutions like AppsFlyer, work on and assist with migration from the current service to Alanbase, and help configure statistics and the system to meet your needs and business requirements.

Here are just a few questions our support specialists help with:

• Onboarding and training staff to work with the system
• Assisting with the integration model and initial setup, considering the specifics of your business
• Understanding your traffic flow and advising on how best to use the platform
• Assisting with the integration of trackers and applications into Alanbase, as well as third-party solutions like AppsFlyer
• Working on and assisting with migration from the current service to Alanbase
• Helping configure statistics and the system to meet your needs and business requirements

In Alanbase, Support is our clients’ friend!

Non-stop Optimization:

We are constantly improving and refining both the server and client parts of our service. Work is ongoing to improve the speed and stability of services. Continuous efforts are made to improve the intuitiveness of client dashboards by studying the use cases of our current clients. Only modern management and development methodologies, the fastest technologies, and solutions are used in our service. For example, we recently increased the RPS of the redirector by optimizing the code. This increased the link redirection speed tenfold and increased our throughput.

We also develop according to client requests: collecting feedback on existing functionality and new features that need to be developed to meet their needs. Some of the latest improvements include implementing invoice auto-generation for potential clients and an anti-fraud system for another active client.

Who is already with us?

The 4rabet team – is a large company operating in the iGaming market in India. The team needed to migrate from a custom system using third-party services to a new platform that would provide unified accumulation of all data without using external services and allow quick configuration of player qualifications for payment. Alanbase was proposed for the team.

The product underwent a one-time integration, and currently, only the internal Alanbase tool called “Smart Goals” is used to create dynamic working conditions with partners (Min. deposits, Baselines, User activity), without requiring intervention from the product. In addition to the standard referral link for user acquisition, Promo Codes were connected, actively used by partners to attract traffic, and, most importantly, actions of users registered via promo codes can also be seen within the statistics and reported to external systems for advertising campaign optimization.

Inside Alanbase, the unique functionality of building customizable statistics and customizable cohort analysis, unparalleled in the market, is actively used. This functionality allows calculating all required product indicators (e.g., Average Check, ROI).

SeriousPartners is a well-known program operating in the mobile subscription sphere. The team needed a platform to launch a second affiliate program in the iGaming industry, with an easy-to-use interface and event tracking categorization, providing the ability to request partner payouts to various payment systems. Several SaaS solutions were considered, and the choice was made in favor of Alanbase.

• The service was provided to the team;
• assistance was given in client setup;
• the integration model with problematic advertisers was worked out;
• a series of operational system improvements were made upon the client’s request;
• operational support is provided at all stages of operation.

The AffGods team – is one of the most experienced and large teams in influencer traffic in the affiliate market. The owner of the arbitrage team, Bogdan, approached us with a request to customize the solution for their goals and tasks. The team needed to find a replacement for the Keitaro tracker, as working with the tracker was accompanied by inconveniences: buyers did not have separate links, statistics were consolidated in one account, and all statistics were strictly divided by sub_id tags. Keitaro also lacked goal separation; for example, Registration and First Deposit were considered a single conversion. We helped integrate all offers the team works with. Essentially, we set up a system where we receive all available information from the advertiser, and the team sees all statistics exactly as on the product. This allows analyzing traffic quality independently, without waiting for uploads from the advertiser. Each media buyer also got their own personal dashboard where they could see their statistics and independently take links to drive traffic. At the client’s request, functionality was added to allow media buyers to have multiple administrative roles. In the future, expense input will be implemented, allowing for daily ROI calculations.

How to get started?

Right now, you can view the platform demo and test it for free for 14 days. You can also ask questions to our product to understand how Alanbase will work in your case. We support clients at all stages, from application to deployment, and provide support throughout the entire period of working with us. After the initial introduction and the decision to start cooperation, we quickly set up a separate client for you. If necessary, we work out the integration model and provide recommendations on which events to track and what we can see in the statistics. If you are already working on a solution and considering moving to Alanbase, we can transfer and import all your current data into the system – partner base, statistics, offers, deals, and much more. Next, we conduct onboarding and train your employees to use the system, help with mastering it, and answer all questions.

How to Launch Your Affiliate Program for Any Niche in Just 2 Hours?

Starting an online gaming journey offers the possibility of rewards as well as excitement. The simplicity and security of transactions are vital components of improving your experience as you make your way through the wide world of online casinos. It is crucial to select gaming platforms that facilitate easy payment methods if you want to optimise your gaming experience. 

Trustly is a well-liked choice for several individuals since it provides swift, safe, and effortless money transactions. With the help of our guide, you’ll be able to find the best casinos that accept Trustly payments and keep your attention on the thrill of the game instead of how to pay for it.

What is Trustly Payment? 

You may make direct payments between your bank account and online shops, including casinos, without the need for traditional credit or debit cards by using digital payment methods like Trustly. It acts as a bridge, allowing your money to move quickly and safely. By selecting Trustly at the checkout, which takes you to your online banking for transaction confirmation, you may take advantage of your bank’s security measures and prevent giving over sensitive financial information to unaffiliated parties. 

Because of its seamless integration, which enhances security and speeds up the payment process, it is the go-to choice for anybody searching for a trustworthy and efficient solution to manage their online transactions.

How Trustly Works for Online Gaming?

Trustly operates as an intermediary that streamlines financial transactions between players and online gaming platforms, specifically casinos that accept Trustly.With the use of this technology, players may fund their gaming accounts straight from their bank accounts, doing away with the necessity for e-wallets or credit card information. Upon selecting Trustly on the payment page of the casino, you will be sent to your bank and asked to validate the transaction just like you would with any other online banking transaction. 

In addition to guaranteeing top security standards, this direct link permits quick transactions, letting gamers access their money instantly. Trustly is a well-liked option for both online casinos and players due to its effectiveness and security, which facilitates a more seamless and entertaining gaming experience.

Criteria for Choosing the Best Trustly Casinos

Licensing and regulation

Any respectable online casino’s licencing and regulation status serve as its cornerstones. The presence of a current licence from an established regulatory body, like the UK Gambling Commission or the Malta Gaming Authority, indicates that the casino abides by stringent guidelines for responsible gaming, security, and fairness. Before making a commitment, always confirm the casino’s licencing details to make sure your gaming experience is safeguarded by strong legal frameworks.

Bonuses and promotions for Trustly users

When players utilise Trustly for their transactions, a lot of casinos give them exclusive incentives and promotions. Seek out casinos that give additional bonuses, free spins, or other rewards for Trustly deposits. These promos can improve your gaming experience and offer value, which increases the allure of Trustly as a payment method.

Game variety and quality

The top Trustly casinos provide a huge selection of top-notch games from top software providers. The range and calibre of games offered are essential, regardless of your preference for table games, slots, or live dealer experiences. Seek out casinos that have a wide range of games with excellent visuals, fun gameplay, and equitable payout percentages. Because of this diversity, there’s always something interesting and novel to play.

Withdrawal speeds and limits

A benefit of utilising Trustly is the ability to make withdrawals quickly and easily. However, withdrawal restrictions and times might differ greatly between casinos. Choose casinos that let you access your earnings immediately by offering rapid withdrawal timeframes. Furthermore, make sure the withdrawal restrictions are appropriate for your gaming interests and financial situation.

Customer support quality

Excellent customer service is essential for answering any queries or problems that can come up when you’re playing games. The customer support services of the top Trustly casinos are approachable, accommodating, and quick to respond. To make sure you can obtain help when you need it, look for casinos that have a variety of contact options, including phone, email, and live chat. You should also take into account the casinos’ availability hours.

Top Casinos That Accept Trustly Payments

Sportuna

Sportuna is distinguished by its UI with a sports theme and a large selection of gaming choices that appeal to fans of both casino and sports betting. This site is well known for its flawless Trustly payment integration, which enables users to easily and rapidly fill their accounts and withdraw prizes. 

Sportuna provides an amazing assortment of games from leading producers, guaranteeing excellent graphics and captivating gameplay, in addition to its payment simplicity. Gamers may get assistance and peace of mind from their prompt and friendly customer care anytime they need it.

Kakadu

Kakadu Casino is a lively and colourful online casino that offers a huge selection of games, including live dealer games and traditional slots. The casino takes pleasure in offering an exciting and entertaining gaming atmosphere, which is further improved by the quick and safe transactions made possible by Trustly. 

Gamers at Kakadu may take advantage of substantial incentives and promotions that are designed especially for Trustly members, enhancing their overall gaming experience. Kakadu is a well-liked option for online gamers since it places a high priority on client happiness, provides top-notch customer care, and prioritises quick withdrawals.

Tsars

With its enormous game variety and graphically attractive website, Tsars Casino transports gamers on an exciting voyage. It’s a location where heritage and modernity collide, not only in terms of subject but also in terms of payment methods; among them is Trustly, which allows for quick and safe transactions. High rollers and casual players alike find Tsars to be particularly intriguing due to its high limits and quick withdrawal times. 

The casino’s selection of games, which come from top suppliers in the business, demonstrates its dedication to excellence and guarantees a thrilling gaming experience. Furthermore, Tsars’ committed customer support team is always there to help with any questions, which helps to further solidify its standing as a top option for Trustly users.

The development and rise of online casino firms has significantly altered the gaming industry environment in recent years. These conglomerates, which are distinguished by bringing together multiple online gaming platforms under one roof, have profoundly altered how players experience and view the world of online gambling.

These groups have not only altered the traditional concept of casino entertainment through easy digital access and a variety of immersive experiences, but they are also having a significant impact on the larger gaming ecosystem. Examining their rise reveals a story of technology innovation, legal difficulties, and changing customer behavior, all of which contribute to the current and future development of the gambling industry.

Evolution of Online Casinos

The introduction and consolidation of online gambling groups has had a significant impact on the progress of the industry. Initially, online gambling was defined by a plethora of separate platforms that provided a variety of games and services. However, the introduction of online casino organizations resulted in a substantial shift in the landscape. These companies began to purchase and combine many online casinos under its banner, exploiting economies of scale and synergies to improve efficiency and profit.

This progress has resulted in a more streamlined and integrated gaming experience for gamers, including centralized management and a broader choice of services. Furthermore, online casino groups have played an important role in fostering technological innovation in the business, offering features such as live dealer games, smartphone compatibility, and immersive virtual reality environments.

New Roles in Online Gaming

Game Developer

Game developers are the creative minds behind the compelling and engaging experiences that define today’s gaming landscape. These individuals or teams of professionals are in charge of envisioning, designing, and bringing to life the huge range of games that players throughout the world enjoy. Their responsibilities span a variety of areas, including programming, art and animation, sound design, and storytelling.

From indie developers creating unique and new experiences to huge studios generating blockbuster titles, game developers play an important role in the gaming industry’s success. With a thorough awareness of player preferences, technological advancements, and market dynamics, game developers are always pushing the boundaries of innovation, aiming to provide compelling and unforgettable experiences that captivate audiences across platforms and genres. As the gaming business evolves, game creators continue to lead the way, driving innovation, pushing technical boundaries, and creating the future of interactive entertainment.

Online Game Graphic Designer

An online game graphic designer is responsible for establishing the visual identity and immersive experience of digital games. These trained individuals are in charge of generating appealing graphics, animations, and visual effects that improve gameplay and immerse gamers in the virtual worlds they inhabit. With a great eye for aesthetics and a thorough understanding of design concepts, online game graphic designers collaborate with developers and artists to transform conceptual ideas into visually attractive assets.

Their work includes character and environment design, as well as user interface elements and promotional materials, among other creative responsibilities. Using their knowledge of digital art tools and techniques, online game graphic designers try to push the limits of visual fidelity and artistic expression, ensuring that every part of the game’s visual presentation is consistent with the developer’s vision and resonates with players. In a continuously changing business where visual appeal can be the difference between success and obscurity, the contributions of online game graphic designers are critical in creating memorable and engaging gaming environments.

Customer Support Agent

A customer support representative acts as a critical link between online gaming platforms and their users, providing assistance, guidance, and resolution to a wide range of questions and issues. These devoted specialists are skilled at understanding the complexities of gaming services, delivering prompt and effective assistance via a variety of communication methods like live chat, email, and phone.

Customer support agents display tolerance, empathy, and knowledge while handling technical issues, assisting with account management, or settling disputes. They deliver solutions that match the needs and expectations of players. Aside from debugging, they play an important role in promoting positive player experiences by providing individualized support, giving game-related advice and information, and guaranteeing a smooth and enjoyable gaming experience. Customer support agents, with their commitment to excellence and unwavering focus on player satisfaction, contribute significantly to the success and reputation of online gaming platforms, instilling trust and loyalty in players while upholding the industry’s integrity and professionalism.

Challenges and Responses

Challenges abound in the gaming industry’s ever-changing terrain, from technical breakthroughs to regulatory impediments and shifting player expectations. However, it is via strategic reactions to these obstacles that gaming companies display resilience and adaptation, ensuring their long-term profitability and market relevance. For example, as cybersecurity threats get more complex, gaming companies invest in strong security and encryption technology to protect player data and preserve trust.

Similarly, in response to changing regulatory landscapes, gaming companies work with authorities and industry stakeholders to maintain compliance while advocating for laws that encourage innovation and responsible gaming practices. Furthermore, in reaction to changing player preferences and demographics, gaming companies innovate by expanding their products, embracing emerging platforms and technologies, and using data analytics to tailor experiences and predict trends. By proactively addressing issues and embracing change, gaming companies not only reduce risks but also capitalize on chances for development and distinction, eventually improving their position in the dynamic and competitive gaming market.

Looking to the Future

The online gaming market is rapidly expanding, and stakeholders are eager to know what the future holds. Technological advancements, shifting client behavior, and regulatory developments are all shaping the path of this dynamic industry. Looking ahead, gaming technology will continue to grow, with advances in augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) enabling immersive and personalized gaming experiences. Furthermore, the rise of blockchain technology and non-fungible tokens (NFTs) has the potential to alter all elements of game production, ownership, and monetization.

As games grow more entwined with social activities, new platforms and communities will arise to stimulate player interaction and collaboration. Furthermore, continued pursuit of responsible gaming practices and the execution of sustainable projects are predicted to have an impact on the industry’s ethos and reputation in the next few years. The future of online gambling provides a lot of promise for global development, creativity, and engagement if you are aware of these trends and embrace change.