• The Rangers-Kindred relationship first began 10 years ago in 2014
• Unibet and Zero% Mission branding are the primary front of shirt sponsor for all four kits – with sister brand 32Red supporting the club as the Training and Warm Up Kit Sponsor
• EPIC Risk Management Gambling and money management workshop made available to all Rangers players.
• Unibet continues to be the only operator to include a responsible gambling message on its front-of-shirt branding
• As part of the agreement, Kindred has renewed its funding of men’s mental health initiative – Team Talk – which will be delivered by the Rangers Charity Foundation

Kindred Group – home to Unibet and 32Red brands in the UK – has agreed a substantial new front-of-shirt sponsorship deal with Rangers FC, cementing the partnership as the longest running in British football.

Kindred have already partnered with Rangers for 10 seasons, significantly investing into the club’s outreach work in the local community. The partnership will continue to fund Rangers Charity Foundation’s delivery of Team Talk – a men’s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.

The Group’s Unibet brand will adorn first team shirts while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.

“Zero% Mission”, which is Kindred’s Responsible gambling message, will also appear on the new shirts which are available now. Kindred remains the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.

Part of the company’s ‘Journey towards Zero’, Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling. It is based on educating fans and players about the tools available to keep gambling safe and enjoyable – and to signpost where to go if there are problems.

Sam Mead, General Manager UK, Kindred Group, said: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.

We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.

“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”

Rangers Chief Commercial Officer, Karim Virani, commented: “Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group. This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today.

“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”

Malta based iGaming developer, Just Slots, has announced its partnership with registered online betting platform Stake to drive expansion of its gaming portfolio. The partnership, finalised in August, enables Stake’s vast player base to enjoy innovative slot games from Just Slots, showcasing a shared commitment from both companies to delivering engaging and immersive gaming experiences.

Just Slots is set to unveil its highly anticipated first game release, Sugar Heaven, in September, with four additional games following in a phased rollout throughout early 2025. These new offerings will be available to Stake players, bringing a fresh twist to the online gaming landscape.

Christine Parkhill, Chief Commercial Officer of Just Slots, said: “This partnership serves as a powerful endorsement of Just Slot’s capability to deliver standout gaming content. Stake’s confidence in our products speaks volumes, and we are thrilled to bring our innovative portfolio to their platform. We believe players will enjoy the fresh twist on a classic formula that we offer.”

Head of Business Development at Easygo, Stuart Eagle, said: “Our collaboration with Just Slots aligns perfectly with our vision for building a market leading casino platform. Just Slots not only brings with them a new immersive offering but also innovation which is always welcomed by our player community.

“We’re confident that our players will love the new games coming to our platform through this powerful collaboration. Our streamers are also eager to dive in and share the excitement with you, offering an up-close look at the thrilling experiences these games have to offer.”

This strategic partnership represents a significant step forward for Just Slots, affirming its position as an emerging force in the iGaming sector. By aligning with a major player like Stake, Just Slots is poised to enhance its visibility and credibility within the industry, offering unique gaming experiences that resonate with players worldwide.

Operator adds 24/7 sport simulation content to offering

SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has launched its Competitive Gaming product with Superbet in Europe and South America through the Genius Sports platform.

The complete suite of H2H Global Gaming League™ eSoccer and eBasketball matches, numbering over 150,000 events per year, is now live with the Romanian operator. Superbet will benefit from the increase in wagering opportunities provided by the event-based product, which is proven to maximise engagement and margin for operators.

Since its launch in 2008, Superbet has established a strong presence across the Central and Eastern Europe (CEE) region, becoming a leading operator in Romania, Belgium, Poland and Serbia. The operator offers a diverse sportsbook, presenting constantly evolving sports betting opportunities to its customers.

Competitive Gaming’s H2H Global Gaming League™ sees highly skilled professional gamers take part in short-form eBasketball and eSoccer matches. The contests are produced entirely in-house in the UK and include tools and features to enhance the customer experience.

It is the only esports product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation created to set unmatched levels of integrity and safety in the industry, with trained referees overseeing every contest.

Launching Competitive Gaming with Superbet reaffirms SIS’ reputation as a global supplier of value-adding, round-the-clock content.

Andrew Kelly, Head of Commercial Partnerships at SIS, said: “The partnership with Superbet is the latest operator agreement as we strive to widen the reach of our Competitive Gaming portfolio, leveraging our recent platform partnership with Genius Sports.

“Superbet has an impressive footprint and we look forward to bringing our revolutionary product to bettors throughout this entire region.”

Ivan Gojic, Head of Trading Product at Superbet Group, added: “Superbet has established a reputation of being a champion of the sports betting industry across the CEE region, due to the unique and immersive experience that we offer to our customers. We are always looking at ways to improve the quality of this experience and enhance the array of wagering opportunities that we provide.

“SIS’ Competitive Gaming is a proven product with increased quality and variety in terms of content, and we are excited to add it to our offering.”