Mr. Gamble Welcomes Paul Puolakka as the New Chief Marketing Office
Mr. Gamble, an award-winning online casino comparison platform, has recently announced the appointment of Paul Puolakka as its new Chief Marketing Officer. Puolakka, who brings close to a decade of experience in the iGaming industry, has already started in his new role to help the company boost its reach.
Mr. Gamble’s co-founder Jonas Kyllönen congratulated Paul on his appointment, stating that his extensive knowledge and expertise would help the company continue its impressive growth trajectory.
Puolakka himself expressed excitement at joining the team: “I am thrilled to join such a dynamic and talented team. The company has already earned a reputation as a leader in the online gambling industry, and I look forward to helping drive this success forward.”
As the new CMO, Puolakka will be responsible for overseeing all aspects of Mr. Gamble’s marketing efforts, including branding, acquisition, and retention. He will work closely with both the marketing and sales teams to develop and implement new strategies for driving growth and revenue.
As a leading informational hub for casino comparisons and reviews, Mr. Gamble has earned multiple accolades for its informative content and commitment to transparency. Most recently, the Mr. Gamble team’s coverage of the best online casino bonuses won them the title of the Best Bonus Comparison Affiliate of 2022.
The platform also aims to provide unbiased information about online casinos, bonuses, and payment methods, making it a valuable resource for online gamblers.
Having tapped Puolakka for the CMO role, Mr. Gamble is poised to solidify its position in the industry, with leadership expressing enthusiasm over the upcoming changes.
Gaming Innovation Group extends GiG Comply deal with bet365
Gaming Innovation Group Inc. (GiG) have today announced the extension of its partnership with bet365, for its automated affiliate marketing compliance tool GiG Comply.
As one of the leading global online sports betting companies, the bet365 group employs over 7,000 people and has 90 million customers worldwide. Having such a significant presence in a wide range of complex markets serves a variety of regulatory challenges for the organisation, placing an emphasis on the need to effectively adapt to the ever-changing environments in multiple jurisdictions.
GiG Comply is an automated marketing compliance solution that scans web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant.
GiG’s market-leading iGaming affiliate business, GiG Media, is one of the leading global affiliate marketing operators in the iGaming space, helping partners generate qualified traffic through multiple channels, including SEM/PPC and social media. The group has enjoyed significant growth over the last few years, highlighted by the recent announcement of a strategic partnership with News Corp in the UK and Ireland, a group which serves millions of online readers through its premium media websites The Sun and talkSPORT, and have completed the integration of AskGamblers, following a series of acquisitions from Catena Media late last year.
Jonas Warrer, Chief Marketing Officer at GiG Media, said: “Extending our partnership with bet365, one of the leading names in the industry, is a worthwhile indication of the confidence it provides our partners in the affiliate market and the strength of the team we have in GiG Media.”
A bet365 spokesperson, said: “We look forward to continuing our partnership with GiG Comply. Their automated compliance solution is a valuable tool in helping to maintain a compliant affiliate program globally.”
Affilka by SOFTSWISS Welcomes Big-Name Client MEGAPARTNERS
Affilka by SOFTSWISS, the award-winning affiliate iGaming software, has revealed the name of its new significant client, MEGAPARTNERS. The affiliate program has been launched to empower the operator’s three global online casino brands.
Operating under the Curacao and MGA licences, MEGAPARTNERS runs three brands: MEGASLOT .com, UNISLOTS .com and MEGASLOT.io, offering such gaming content as slots, roulette, blackjack, poker and live casino.
Affilka’s new partner develops its business, focusing on the Netherlands, Australia, Austria, Canada, Denmark, Finland, Ireland, Kuwait, New Zealand, Sierra Leone, Sweden and Switzerland. One the company’s portfolio brands, MEGASLOT.io, already supports crypto and in 2023 the operator plans to expand its offering by adding new crypto-centric and fiat projects.
Among the most crucial reasons for launching its affiliate program leveraging Affilka by SOFTSWISS’ functionality, the MEGAPARTNERS team highlights the following:
- Detailed statistics on traffic sources, acquisition and affiliate earnings
- Flexible postbacks and affiliate rewards system
- Affilka’s user-friendly functionality with quick and smooth affiliate payments
Anton Petrov, CEO at MEGAPARTNERS, comments on the program launch: “The integration was brisk and seamless. We were pleasantly impressed by this collaboration. It is encouraging to have a reliable partner always there to provide support, clarifications and, more importantly, feedback – on short notice and to the point”.
By the end of Q1 2023, Affilka by SOFTSWISS has passed the 230 brands milestone. Apart from its portfolio growth, the product showed a 41.37% increase in new player registrations and an 19.30% increase in player deposits compared to Q4 2022.
“Affilka is making strides in the iGaming sector, not just by earning renowned iGaming accolades, but also by collaborating with key players who choose to shift their projects to our platform. This clearly demonstrates Affilka’s worth, competitive edge, and high market demand. We will continue to uphold our status of the premier affiliate platform, enhancing our clients’ performance by introducing innovative product upgrades and top-notch customer support,” remarks Angelika Antonova, Head of Sales at Affilka by SOFTSWISS.
The Traffic Report function is another notable enhancement planned for Q2 2023, which will help operators scrutinise unique и non-unique clicks on referral links sorted by click country, user agent, device, operating system, and other criteria.
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
AffPapa iGaming Awards 2023 Has Revealed the Name of the Diamond Sponsor—Meet CasinoCanada
This year, CasinoCanada is a Diamond Sponsor of one of the most prestigious events in the gambling industry. AffPapa iGaming Awards will be held on June 20th in Malta.
It comes as no surprise that CasinoCanada plays a key role in the upcoming event. The brand has earned a reputation as an expert affiliate website. For many new players, as well as for sophisticated professionals, it’s an invaluable source of unbiased reviews and relevant iGaming news.
All hard work should be rewarded, and AffPapa iGaming Awards gives that recognition to members of the community. It’s time to celebrate the success of affiliate marketing projects and set ambitious goals for those who just have started their journey.
Here’s what Dmitry Rogalchuk, Head of Content at CasinoCanada, thinks about their role in the upcoming event:
“As passionate players, the CasinoCanada team is strongly motivated to learn more about iGaming trends and to do more for this industry. Sponsorship is a great opportunity to showcase our input into affiliate marketing growth. Anyone who puts effort into what they believe in deserves appreciation, and we are honoured to be a part of such a celebration.”
We can envy Canadian players: affiliate websites like CasinoCanada are Wikipedias of gambling; whether it’s bonuses or a game history, land-based casino ratings, or live gaming lists, the portal only shares up-to-date information. The dedicated CasinoCanada team provides top-notch content that can be trusted.
Staying loyal to its audience, this treasure trove is also a reliable partner for new casinos. It lends a hand to those who have recently joined the industry and warns participants about fraudulent projects as part of its contribution to the iGaming community. A true Diamond Sponsor attitude!
If you happen to be around the Mediterranean Conference Centre in Malta, don’t miss your chance to witness this ceremony. AffPapa iGaming Awards 2023 registration is already open, so book your seat there for June 20th.
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