Press Release
Ice and Fire latest cutting-edge content creation from Yggdrasil YG Masters
DreamTech Gaming’s first title with Yggdrasil set to unleash huge wins
Yggdrasil, the innovative online gaming solutions provider, has unveiled its latest cutting-edge YG Masters title, Ice and Fire, with DreamTech Gaming.
Two elemental enemies face-off across split 5×5 screens, sharing wilds as they are locked in their eternal battle.
Wilds are mirrored across dual reel sets regardless of which side they land on, as wins create cascading features, while if players manage four or more winning cascades in a single spin, the free games feature is triggered, and they can pick an elemental dragon in their battle for glory.
The free games feature is ultra-volatile, placing up to 150 extra wild symbols on the reels, with the ability to retrigger the bonus round in the mode, leading to colossal win potential.
Ice and Fire also contains a multiplier feature, where three scatter symbols can award 10 free games, with an increasing multiplier after every cascading win.
As part of the introduction of its new Publishing division earlier this year, Yggdrasil has significantly updated its YG Masters program, enabling content partners and game developers to quickly commercialize roadmap offerings through its global distribution network using full capacity of promotional tools driving customer acquisition, retention and engagement.
The Yggdrasil Publishing value propositions provides partners with an unlimited potential to scale and realize business strategies, driving revenue growth.
Stuart McCarthy, Head of Studio Partnerships at Yggdrasil, said: “The YG Masters programme has gone from strength-to-strength in the last 12 months, and we are marking ICE 2020 by releasing our newest title, Ice and Fire.
“The game offers a completely new flavour to our portfolio and its action-packed gameplay will excite fans across the globe.
“Our YG Masters programme will undergo significant expansion in the upcoming year, as part of our new Publishing division, so this marks the start of a thrilling period of expansion for our team.”
Peter Walker, Product Owner at DreamTech Gaming, said: “Ice and Fire is a thrilling creation pitting two opposing elements against one another, as fearsome dragons roam the reels in search of giant wins.
“We are delighted to release our first title through the YG Masters programme and look forward to a continuing partnership with Yggdrasil in the years to come.”
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MGA Games launches its Seasonal Collection starting with, Jokers Lovers
MGA Games, a leading company that specialises in developing localised slot games for worldwide operators, has finally launched its much-awaited Seasonal Collection. As announced in the previous edition of the MGA Games Day, the company has prepared an array of new features for 2024, which includes the introduction of a new collection of slot games on globally recognized and celebrated dates.
One of these new slot games, Jokers Lovers, is presented in February, the month of love and Valentine’s Day. The 5-reel slot game invites players into a romantic and mysterious world with the Joker characters as the main protagonists. It promises to be an enjoyable experience for all players who try it out.
With 243 prize combinations, Jokers Lovers immerses players in a world of entertainment, where the classic casino symbols, such as fruits and letters, are mixed with the Jokers Wild and Free Spins symbols, to create exciting winning combinations.
In addition, the slot game features the new, Wild Night, which, randomly, turns up to a maximum of 4 reels into a Wild symbol.
The game features Free Spins that come with explosions and a prize multiplier that increases with every reel spin win, going up to a maximum of x5.
With dynamic gameplay and charming design, this new production is destined to make players fall in love.
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Rabona Welcomes Boxing Legend Mike Tyson as Brand Ambassador
Rabona, a premier sportsbook and online casino, in association with its affiliate program 7StarsPartners, welcomes the former champion for a knockout collaboration. Prepare for exclusive offers and creatives from 7StarsPartners.
Rabona, the leading sportsbook brand and online casino, is proud to announce the addition of former boxing champion Mike Tyson as its exclusive brand ambassador. This collaboration packs an additional one-two punch as Rabona’s affiliate program 7StarsPartners will also benefit from the dynamic duo.
As a brand ambassador, Tyson will go beyond his legendary boxing career and popular podcast to bring his unique style to monthly livestreams. Tyson will also engage with fans across social channels, play online casino games, and share his thoughts wherever the conversations take him. This endorsement is subject to territorial restrictions.
The partnership promises exclusive giveaways, merch raffles, new card collections, and more surprises, making Rabona the go-to destination for thrilling online gaming.
“To become a legend, you need to learn from a legend first, and we can’t wait to be in Mike’s corner with this collaboration. His energy, charisma, and love for gaming align perfectly with our brand,” said Mike Varius, PR Director at Rabona. “We trained hard to bring users a championship-worthy partnership, and with Mike, we’ll ignite the power of online gaming globally.”
As part of this exciting collaboration, exciting and new fans who sign up for Rabona through this promo will receive the exclusive “Iron Bonus” – an up to €100 risk-free bet inspired by Tyson’s go-for-broke attitude in the ring. If a user’s original bet does not win, the deposited amount of up to €100 will be returned as bonus money, allowing them to bet again.
“I chose Rabona because they, like me, set the terms. The game is all about passion and commitment to conquer, just like I do in the ring,” said Tyson. “It’s an adrenaline-fueled adventure of spins, bets, and jackpots that will knock you out. The game is like a fight, and you must hit to win it.”
“We are stronger than ever and excited to join forces with Rabona and Mike Tyson in this unprecedented collaboration,” said Krystal, Head of Affiliates at 7StarsPartners. “Our affiliates will benefit from VIP access to exclusive offers and creatives for a global audience, which we hope will positively impact their clicks.”
In 2023, 7StarsPartners significantly improved its affiliate incentives by 300% more than in 2022, making it more lucrative for partners to promote their brands, and improved retention by more than 50%. It also added a new brand called Spinanga, and 10 localisations to make the program more accessible and user-friendly for a broader range of international affiliates. The program operates under ReferOn, an advanced and efficient tool for managing affiliate campaigns and tracking their performance.
With cutting-edge gamification features, stunning aesthetics, and a user-friendly interface, Rabona’s innovative online sportsbook will captivate customers worldwide. To play like a champion, visit Rabona.com.
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SCIENTIFIC GAMES’ NEWEST OMNICHANNEL GAMING SYSTEM TO POWER RETAIL AND DIGITAL SALES FOR NATIONAL LOTTERY OF DENMARK
Scientific Games’ new omnichannel SYMPHONY gaming system will power lottery retail and digital sales for Danske Spil, the National Lottery of Denmark. The flexible architecture of the company’s latest omnichannel system is built to support future game entertainment channels, including third-party content and platforms. Currently, two lotteries are already powered by the SYMPHONY system with another four scheduled soon to convert to the new technology through new contracts or contract extensions.
“We look forward to continue working with Scientific Games as our primary lottery games and technology partner and will be building on our longstanding cooperation,” said Mikkel Müller, CIO at Danske Spil. “The modern, new SYMPHONY gaming system will support Danske Spil delivery of innovative and entertaining lottery gaming to our customers and help us drive performance.”
As part of the new six-year technology contract, which Danske Spil may extend for a total of 10 years, Scientific Games will provide the latest models of its flagship WAVE and Contour. V point-of-sale terminals across the Lottery’s network of retail locations. The POS terminals are suitable for retailers of all sizes and in-store environments and will be powered by the SYMPHONY Edge terminal software. The agreement also includes software development, infrastructure, operations, maintenance and support.
The new gaming system from Scientific Games supports Danske Spil in a fully modular, modern systems architecture that powers omnichannel sales, including scratch games and iLottery games, with a variety of draw-based games such as Eurojackpot, LOTTO, Vikinglotto and Keno.
“Always innovative, Danske Spil has taken a huge step toward the future by selecting Scientific Games’ new SYMPHONY gaming system technology. The modular, secure architecture of the system offers Danske Spil the agility to keep up with ever-changing consumer behaviors and rapidly evolving retail and digital sales environments,” said Matthias Müller, International Lottery Systems Vice President of Sales and Marketing for Scientific Games.
Scientific Games has been working with Danske Spil for more than 20 years. In addition to the new agreement, the company provides Danske Spil with instant scratch games, subscription services and a player account management system.
Annual profits from the National Lottery of Denmark are forwarded to the Danish State as well as Danish sports associations (Danish Gymnastics and Sports Associations and National Olympic Committee and Sports Confederation of Denmark) and thus contributes to the funding of various projects within volunteerism, culture, nature, sports and associations.
Scientific Games provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe. The company supports more than 30 iLottery lottery customers globally and powers one of the world’s largest government sports betting programs in Türkiye.
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