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R Franco Digital launches Spain’s most advanced native betting platform

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R Franco Digital launches Spain’s most advanced native betting platform
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IRIS 4.0 to revolutionise market with next-generation delivery

 Leading Spanish betting and gaming technology supplier R. Franco Digital has launched the country’s most advanced native betting platform, IRIS 4.0.

The result of more than two years of R&D, IRIS 4.0 has been designed to provide its Spanish partners with a solution that can deliver a true competitive advantage across the Spanish and LatAm markets when deployed.

Whether for online or in the retail space via gaming or sports betting terminals, IRIS 4.0 offers a powerful armoury of engagement-boosting bonusing, campaign and promotional tools, as well as newly built event-driven architecture to offer an extensive range of scalability.

The supplier of choice for Spain’s leading operator brands, including 1XBet, DafaBet, Suertia and Degestec, IRIS 4.0 will be initially going live with Wanabet and Genesis Group, with full migration of R Franco’s partner network by the end of the year.

Commenting on the launch of the platform, Javier Sacristan, Director at R Franco Digital said: “The wait is finally over! Our development teams have been working overdrive on getting this ready for our operator partners to take full advantage of the return of the sporting calendar.

“IRIS 4.0 is by far the most advanced solution we have built, and we’ve designed it to truly push the boundaries of native platform technology for the Spanish and LatAm regions. With plans to scale globally in the coming months – we look forward to delivering a true competitive advantage to our partners.”

As the first provider to debut on the Colombia market on behalf of BetPlay, as well as pioneering the use of regulatory and compliance tools with Spain’s DGOJ and Colombia’s ColJuegos, R Franco Digital has a well-earned reputation for regional leadership.

The company has signed a host of partnerships in recent months with global heavyweights including GAMING1, SBTech and BetConstruct.

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Betegy appoints Eugenie Golovina as CMO

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Betegy appoints Eugenie Golovina as CMO
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Betegy, the leading sports data and automated content provider, has announced the appointment of marketing veteran Eugenie Golovina as Chief Marketing Officer.

As newly appointed CMO of Betegy, Golovina will focus on spearheading the company’s continued outstanding growth across the US and Europe as a truly unique technology supplier for fan engagement.

Betegy’s latest hire reflects the company’s continued commercial success, with Betegy’s leading marketing solutions already deployed in the US with ShotTracker, World Series of Poker, PokerGo and EsportsTV.

With an extensive marketing career spanning more than a decade across multiple verticals, Eugenie has worked with global companies including Jaguar Land Rover, Turkish Airlines, and Phillip Morris International, bringing a wealth of experience to her position.

Previously Golovina served as JKR Investment Group’s Director of Global Comms, an investment fund geared towards the IT, EdTech, logistics, and tech entertainment industries. As part of her role at JKR she also oversaw the positioning of the fund’s portfolio companies and will continue her partnership with the company as a consultant.

In her new role, Betegy plans to continue to scale its product further across the globe, with a particular focus on continued expansion through broadcast, casino and fantasy sports in the US – where Betegy already powers content and engagement for Yahoo Sports and ESPN.

Commenting on her appointment, Alex Kornilov, CEO at Betegy said: “We are always looking to add innovative, ambitious people to the Betegy team and Eugenie ticks all the boxes for us. We’ve collaborated closely in the past and we’re delighted to welcome her to the company.

“It is a period of significant upscale for us, and we will always have space for hard-working, forward-thinking employees. We look forward to a number of exciting announcements in the near future and continuing our upwards trajectory.”

Eugenie Golovina, CMO at Betegy added: “I’ve been working alongside Betegy as a consultant on the side of JKR Investment Group for over a year now and I’m very much impressed by the team and the product itself. I am also inspired to see JKR promoting their employees to the new exciting positions within their portfolio.

“As a true disruptor in the industry, Betegy is an incredibly ambitious brand, and I feel privileged to be a part of the continuing growth of the company.

“There are many exciting milestones hit together in the months coming and lots to look forward to in the roadmap.”

Already proven as the industry’s most advanced AI-powered marketing technology platform, Betegy has established itself as a true industry innovator, enabling operators and broadcasters to create national and international live banner campaigns with as little as one click.

Having first made a name for itself in sports betting with the likes of Parimatch, Tipico and Sportsbet.io, as well as winning the 2021 EGR B2B Award for Innovation, the company now has ambitious plans for further expanding across the US, with plans to be announced in the near future.

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Book your seat at Kambi’s Festival of Sportsbook

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Kambi’s Festival of Sportsbook
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Informative sports betting content sessions run throughout the week beginning 23 May, including extended interview with Kambi CEO Kristian Nylén

Kambi is putting in place final preparations for its online Festival of Sportsbook, a week-long sports betting content series which returns for a second time, this year featuring an interview with CEO Kristian Nylén and topics ranging from odds making to the future of esports.

Registrations are open for more than 10 public sessions, which kick-off on Monday 23 May and enable viewers to curate their own Festival experience, with the range of sessions providing topics relevant to a wide audience.

Thousands tuned in last year for the debut Festival of Sportsbook with this year promising to be bigger and better, getting underway with an Executive Roundtable featuring senior leaders from across the industry.

Nylén will speak on Monday 23 May, where he will discuss a subjects including Kambi’s path to market leadership, the modern landscape of the sports betting industry and how Kambi is preparing for the opportunities of the future.

Kambi will also welcome external speakers from organisations including the International Betting Integrity Association and Mohegan Gaming & Entertainment, while topics across the week will include the ‘Lifecycle of a Price’ and a look at the future of esports betting with Abios Founder and CEO Oskar Fröberg.

Gerard Starkey, SVP Marketing & Communications at Kambi, said: “We are delighted to welcome the industry back to the Kambi Festival of Sportsbook. It is an event which brings together experts from across Kambi and the wider sports betting sector, for what is shaping up to be a deep and engaging week of content informing on a fantastic breadth of topics.”

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SOFTSWISS Sportsbook Launches New Multi-Brand Back Office

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SOFTSWISS Sportsbook Launches New Multi-Brand Back Office
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The SOFTSWISS Sportsbook enhances the capabilities of its clients by upgrading the product’s back office. The new functionality allows operators to manage the betting process more effectively, as well as collect information about the results of different projects in one place. 

Among the top 3 novelties, the Sportsbook team highlights the following:

  • Full real-time statistics 
  • Rich bonus customisation opportunities
  • Multi-brand management: clients have access to all projects and data related to them via one back office

All Sportsbook clients now receive detailed statistics in real-time based on key performance indicators – whether it’s a particular event, sport, market, or another characteristic. This will help to analyse operational efficiency and make timely changes. 

The user-friendly back office system gives a wide range of opportunities for customising bonuses for different types of audiences or events. This not only includes convenient bonus configuration but also the automatic generation of banners, rules, and messages visible to players. 

One of the critical novelties is that all functionalities described above are available for each client’s projects in one place making the management easier and allowing to compare the results of different projects without additional efforts. 

“We always strive to make the interaction between the client and the product more efficient and the new back office allows us to make one more step in this direction. The system of bonus management has become more flexible and helps our clients to analyse the results more deeply. We will continue to develop the back office which will become the foundation for many new features and updates that will delight both clients and players,” commented Alexander Kamenestkyi, SOFTSWISS Sportsbook Product Owner.

In addition to the upgraded version of the back office, the SOFTSWISS Sportsbook will introduce its new content management system (СMS) soon.

With a fast-performing betting interface and high-end customer support, the SOFTSWISS Sportsbook meets the requirements of the modern and powerful software for online betting. Focused on the gamification of the player experience, the solution offers a set of engaging features such as Hunting bonus, Lootbox bonus, and others. 

 

About SOFTSWISS 

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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