Betegy, the leading sports data and automated content provider, has announced the appointment of marketing veteran Eugenie Golovina as Chief Marketing Officer.

As newly appointed CMO of Betegy, Golovina will focus on spearheading the company’s continued outstanding growth across the US and Europe as a truly unique technology supplier for fan engagement.

Betegy’s latest hire reflects the company’s continued commercial success, with Betegy’s leading marketing solutions already deployed in the US with ShotTracker, World Series of Poker, PokerGo and EsportsTV.

With an extensive marketing career spanning more than a decade across multiple verticals, Eugenie has worked with global companies including Jaguar Land Rover, Turkish Airlines, and Phillip Morris International, bringing a wealth of experience to her position.

Previously Golovina served as JKR Investment Group’s Director of Global Comms, an investment fund geared towards the IT, EdTech, logistics, and tech entertainment industries. As part of her role at JKR she also oversaw the positioning of the fund’s portfolio companies and will continue her partnership with the company as a consultant.

In her new role, Betegy plans to continue to scale its product further across the globe, with a particular focus on continued expansion through broadcast, casino and fantasy sports in the US – where Betegy already powers content and engagement for Yahoo Sports and ESPN.

Commenting on her appointment, Alex Kornilov, CEO at Betegy said: “We are always looking to add innovative, ambitious people to the Betegy team and Eugenie ticks all the boxes for us. We’ve collaborated closely in the past and we’re delighted to welcome her to the company.

“It is a period of significant upscale for us, and we will always have space for hard-working, forward-thinking employees. We look forward to a number of exciting announcements in the near future and continuing our upwards trajectory.”

Eugenie Golovina, CMO at Betegy added: “I’ve been working alongside Betegy as a consultant on the side of JKR Investment Group for over a year now and I’m very much impressed by the team and the product itself. I am also inspired to see JKR promoting their employees to the new exciting positions within their portfolio.

“As a true disruptor in the industry, Betegy is an incredibly ambitious brand, and I feel privileged to be a part of the continuing growth of the company.

“There are many exciting milestones hit together in the months coming and lots to look forward to in the roadmap.”

Already proven as the industry’s most advanced AI-powered marketing technology platform, Betegy has established itself as a true industry innovator, enabling operators and broadcasters to create national and international live banner campaigns with as little as one click.

Having first made a name for itself in sports betting with the likes of Parimatch, Tipico and Sportsbet.io, as well as winning the 2021 EGR B2B Award for Innovation, the company now has ambitious plans for further expanding across the US, with plans to be announced in the near future.

The SOFTSWISS Sportsbook enhances the capabilities of its clients by upgrading the product’s back office. The new functionality allows operators to manage the betting process more effectively, as well as collect information about the results of different projects in one place. 

Among the top 3 novelties, the Sportsbook team highlights the following:

• Full real-time statistics 
• Rich bonus customisation opportunities
• Multi-brand management: clients have access to all projects and data related to them via one back office

All Sportsbook clients now receive detailed statistics in real-time based on key performance indicators – whether it’s a particular event, sport, market, or another characteristic. This will help to analyse operational efficiency and make timely changes. 

The user-friendly back office system gives a wide range of opportunities for customising bonuses for different types of audiences or events. This not only includes convenient bonus configuration but also the automatic generation of banners, rules, and messages visible to players. 

One of the critical novelties is that all functionalities described above are available for each client’s projects in one place making the management easier and allowing to compare the results of different projects without additional efforts. 

“We always strive to make the interaction between the client and the product more efficient and the new back office allows us to make one more step in this direction. The system of bonus management has become more flexible and helps our clients to analyse the results more deeply. We will continue to develop the back office which will become the foundation for many new features and updates that will delight both clients and players,” commented Alexander Kamenestkyi, SOFTSWISS Sportsbook Product Owner.

In addition to the upgraded version of the back office, the SOFTSWISS Sportsbook will introduce its new content management system (СMS) soon.

With a fast-performing betting interface and high-end customer support, the SOFTSWISS Sportsbook meets the requirements of the modern and powerful software for online betting. Focused on the gamification of the player experience, the solution offers a set of engaging features such as Hunting bonus, Lootbox bonus, and others. 

About SOFTSWISS 

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.