Kindred has officially launched its Kindred Sportsbook Platform (KSP) in the regulated market of Estonia.

KSP’s Estonia entry is part of the operator’s goal to develop new proprietary solutions and have full end-to-end control over its products, limiting the dependency on external suppliers.

During the sportsbook’s first week of operations in the Baltic country, players were given tailored profit boosts and other rewards tied to local teams and events, such as the EuroBasket game and an exhibition tennis event – both held at the Tallinn Unibet Arena.

KSP is built with an optimal player experience in mind, boasting features like BetBuilder and easy platform migration to mitigate customer disruption.

Additionally, the solution introduces dynamic cash-out and tenancy-based odds adjustments that complement local initiatives and brands, which will help Kindred scale KSP across all other available markets.

“As we celebrate this achievement, we remain focused on the journey ahead. Together, we are building a market-leading sportsbook that embodies Kindred’s values of innovation, responsibility, and excellence,” the company explained.

“The launch of KSP in Estonia is more than just a technological milestone; it’s a testament to what we can achieve when we innovate with purpose. We’re excited to continue delivering a world-class sports betting experience to our customers, one market at a time.”

Partnership to strengthen industry reach and experience

DATA.BET has strategically partnered with Panthera Platform, the premier iGaming product of Airhead Ventures brand, to integrate a complete sportsbook betting solution. This alliance brings a developed, data-driven offering to the existing platform, setting the stage for a high-quality user experience and bolstering both companies’ influence in the global market.

Panthera Platform integrates DATA.BET odds feed that delivers coverage across 60+ disciplines with unmatched speed, ensuring up to 1-second bet delay. Also, Single-Page Application (SPA) superior alternative to traditional iFrames, supporting 25+ languages and designed with SEO optimization for a seamless, secure, and visually engaging betting environment. Additionally, the dedicated support of DATA.BET’s in-house Risk Management team ensures balanced exposure and efficient operational security.

Otto Bonning, Head of Sales at DATA.BET stated, “Cooperating with Airhead Ventures brings our esports solution to a wider audience, strengthening our combined presence in key markets. Their promising and robust platform, combined with our solutions will set a new benchmark for engagement, flexibility, and data integrity in esports betting.”

With future updates focusing on broader discipline coverage and progressive personalization capabilities both companies’ strengths the demands of a rapidly growing esports audience.

Douglas Mandrake, CEO & Founder at Airhead Ventures, added, “Our collaboration with DATA.BET allows us to launch a high-quality B2B product, develop a vital esports offering, and expand our presence in the industry.”

The German Sports Betting Association (DSWV) is pleased to announce the addition of two new partners as of December 2024: performanceLiebe and Kerberos Compliance. With this step, the association is underlining its commitment to an innovative and future-oriented sports betting industry.

“We are very pleased that performanceLiebe and Kerberos Compliance have joined.”says DSWV President Mathias Dahms.

“Both companies ideally complement our partner network and offer our members valuable services. With their expertise, we can further strengthen the competitiveness of the German sports betting industry.”

Rainer Naranjo, Managing Director of performanceLiebe emphasizes: “We see the collaboration with the DSWV as a great opportunity to use our expertise in link building for the sports betting industry. Through targeted search engine optimization measures and the creation of relevant backlinks, we can help to increase the visibility of DSWV members.”

Christian Tsambikakis, Managing Director of Kerberos Compliance, adds: “Compliance with the complex money laundering regulations is of central importance for companies in the sports betting industry. We look forward to contributing our expertise to the cooperation with the DSWV and helping its members to meet their compliance requirements even more efficiently and reliably.”

performanceLiebe is the leading link building agency since 2009 with more than 200,000 link sources in over 50 countries, specializing in the sports betting industry. With innovative link building strategies, performanceLiebe ensures more traffic and higher rankings in the search engines.

Kerberos Compliance is a leading provider of compliance solutions that helps companies meet the complex requirements of the Anti-Money Laundering Act and the GDPR. With customized solutions and in-depth industry knowledge, Kerberos Compliance ensures maximum security and transparency.