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The State of Bingo in the UK: Statistics on the Current State of the Game and Predictions for the Future – Leanbackplayer.com

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The State of Bingo in the UK: Statistics on the Current State of the Game and Predictions for the Future
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Leanbackplayer announces the release of their report, UK Bingo Industry Review, 2021: https://www.leanbackplayer.com/bingo-revenue-uk/

Online gambling has grown significantly due to the effects of the COVID-19 pandemic, and one of the biggest areas of growth has been the online bingo industry. While many wrote the game off as a dinosaur in the past few decades, recent growth has shown that bingo is not only surviving, but it’s poised for potentially massive growth in the years to come.

In the short report below, we’ll take a brief look at the current state of the bingo industry in the UK, as well as reveal what current trends indicate for the game’s growth in the years to come.

A £910 Million-Per-Year Industry

From April 2019 to May 2020, bingo parlors — both online and in brick-and-mortar establishments — generated a GGY of £910 million in the UK. The bulk of that (£635.9 million) was driven by live bingo, but trends indicate that online bingo may be catching up.

The amount of money wagered on bingo at online casinos was up 0.9% over the above time period, while the amount of money wagered in brick-and-mortar casinos fell by 5.7%.

What’s Driving the Popularity of Online Bingo?

Clearly, one of the biggest factors in the above numbers is the COVID-19 pandemic. Many players preferred to stay home and socially isolate rather than risk exposure to a potentially-deadly virus. If these players still wanted to gamble on bingo, the availability of online casinos offered them an easy avenue to do so.

There’s more to it than just the pandemic, however. Facebook and similar websites have popularized free bingo games that are much more entertaining and complex than the traditional form of the game that most players are used to. Anyone who has spent hours playing the free versions of these games will naturally be attracted to the prospect of winning money while having fun.

While the availability of free and entertaining games has made bingo attractive to novice gamblers, it also happens to be one of the few forms of gambling that’s more popular with women than men. It’s particularly widespread among women in lower socioeconomic groups, as those women tend to be attracted to the relative ease of gameplay and the sizable jackpots offered by the game.

The Future of Bingo in the UK

Bingo is expected to continue to grow in popularity, with online bingo being the primary driver of the game’s growth. Perhaps the biggest advantage that live bingo offers over the online version — social interaction with other players — will likely soon be replicated by VR technology, live casino games, and other technological innovations.

The fact that many players were driven to experiment with online gambling for the first time due to the COVID-19 pandemic will likely only hasten this transition. These players may not abandon their brick-and-mortar bingo parlors entirely, but it’s likely that some, if not all, of their gambling time and money will be spent online.

The game itself is likely to continue to evolve as well, as new forms spring up every day. Hybrid bingo games that incorporate another form of entertainment, like dancing, may allow live parlors to compete with their online counterparts while also bringing in a steady stream of new players.

Time will tell what the future holds for bingo, but if current trends hold, the game isn’t likely to fall off the average UK gambler’s radar anytime soon.

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Tequity agrees RGS licensing deal with Fantasma Games

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Listed Swedish studio to benefit from increased speed to market
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Listed Swedish studio to benefit from increased speed to market

Tequity, the up-and-coming iGaming software pioneer, has agreed an integration deal with innovative studio Fantasma Games.

The integration of Tequity’s agile, licensed modular platform is expected to boost the speed-to-market capabilities of Fantasma, as the studio aims to grow its presence in key markets including North America.

Tequity’s platform incorporates a Remote Gaming Server (RGS) that increases operational efficiencies. Once live, Fantasma will be able to reach the next level by adding partners at a quicker rate, as it looks to meet operator demand for fresh types of content including increasingly popular sweepstakes.

The latest deal, with a studio listed on the Swedish stock market, follows on from successful launches of Tequity technology with sports betting-focused Parlaybay, multiplayer specialist BeyondPlay and slots supplier AvatarUX.

Tequity offers founders, start-ups, scale-ups and established companies across the iGaming sector a wide range of software modules that can be hand-picked to meet the needs of specific projects.

Krzysztof Opałka, Chief Technology Officer at Tequity, said: “We are excited to be working with Fantasma Gaming, to help further their growth in key markets worldwide.

“This partnership illustrates the power of our platform in delivering an efficient RGS solution that speeds up the launch process of their top-quality content. The Tequity platform offers a strong foundation for licensees wishing to create and deliver unique content to operators.”

Fredrik Johansson, CEO and Founder of Fantasma Games, added: “Thanks to the Tequity platform, Fantasma Games is working faster and smarter across a number of areas, allowing us to bring innovative content to our partners at speed.

“This integration significantly boosts our growth potential, as we look to increase the number of operator partners we work with around the world and deliver them relevant, localised and exciting games.”

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Realistic Games introduces endless spins in Maxiplier

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Realistic Games has unveiled its latest slot release, Maxiplier.
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Maxiplier combines a retro-inspired theme with revolutionary gameplay. Speedometer-style icons, on reels two and four, act as both wilds and multipliers that can increase wins up to 20x. Land two of these multipliers simultaneously for a potential max multiplier of 400x.

Maxiplier will launch with the highly anticipated 1-2-infinity ante bet mechanic. Land two scatters on the first two reels and trigger an infinite amount of respins. Collect wins until the third scatter lands, unlocking the thrilling free spins round.

The free spins round features enhanced multiplier wilds alongside the 1-2-Infinity respins, for even bigger wins. This exciting bonus builds upon the success of Realistic Games’ recent hits like Fortune Fortress and Chicken or the Egg? solidifying its position as an industry innovator.

Amy Brewis, Account Manager at Realistic Games, said: “We’re excited to be launching Maxiplier, a game with fresh mechanics that allows players the chance to win infinite respins. Multiplier wilds in both the base game and free spins keep things thrilling, and the 1-2-Infinity ante bet adds another layer of engagement.

“We expect players to love the chance for endless respins, a feature we’ve evolved from our popular Catch 22 slot. We can’t wait to see the response from players and operators alike!”

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Has mobile gaming continued to grow in 2024?

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By the time we reach 2025, experts have predicted that around 65 million of us here in the UK will be smartphone users.
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Here in the United Kingdom, it’s estimated that around 86% of us used a smartphone to go online and browse the internet last year. If you compare this to 2009, this is an increase of a staggering 58%. A study also found that 39% of people with smartphones use them for gaming. And so if you look at the trend year over year, it is certain that statistics in all areas of smartphone usage are going to keep increasing. By the time we reach 2025, experts have predicted that around 65 million of us here in the UK will be smartphone users. Today, we’re going to look at mobile gaming and how much that has grown last year and this year, as well as what the future holds.

Building momentum

From 2022 to 2023, the mobile gaming industry saw a year-on-year growth of 0.6%. There is no doubt that the demand for mobile gaming is continuing to grow. With millions being spent both on the games themselves, on in-app purchases, and also on nettcasino. The reason that we are seeing this growth is that smartphones and their capabilities are continuously growing. All of the tasks that we traditionally used to rely on a computer for are now able to be done mostly on a smartphone. This practicality and accessibility have meant that more people will now do most of their tasks on a smartphone.

Each year, it gets harder and harder for game developers to make the most of their latest inventions. Each day, new games get uploaded to the respective app markets, either on the Play Store or the App Store. This means that the marketplace gets more and more crowded, presenting more competition than ever before to developers. And it’s for this reason that consumers, more than ever before, are prioritising quality over quantity. They have more choice, but they don’t want to spend hours hunting through the apps. They will typically read reviews and go for a game that is highly rated and has top quality.

On the topic of developers, as they are seeing the increase in mobile gaming, including in 2024, they are starting to pivot their focus to cross-platform capability. Allowing those gaming on smartphones to play against their console- and PC-based counterparts. The reason this is such a big focus is that one thing that gamers love to do is play with their friends. But some of them may not have a console, for example. But if a game is available across multiple platforms, it then expands its player base.

A lot of people also drew to mobile gaming, as it gave them an opportunity to start gaming and playing at online casinos. It also meant that they could socialise either with their friends or with other players. This social aspect, for some, is hugely important. For those who don’t particularly go out, having a community and a shared interest and passion in a mobile game can be really great for their mental health and can help them grow as a person and in confidence.

In Summary

To conclude, it will be interesting to see what the rest of 2024 brings for the mobile gaming industry. Each previous year has brought along different trends. And this ever-changing and growing landscape also means that game developers are constantly having to change their strategies in order to stay competitive and keep growing their player bases. One thing we can guarantee for certain is that the number of people with smartphones and access to the internet on said smartphones will only continue to grow.

 

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