BOS rejects austerity measures for gambling advertising in Sweden

The Swedish Trade Association for Online Gaming (BOS) submits its opinion to the Ministry of Finance on its proposed austerity measures for gambling advertising. The Government proposes that gambling advertising should go from being regulated on the basis of a requirement for moderation to special moderation.

The online gaming industry association – BOS – is critical of the proposal and calls on the government to withdraw it.

– This is another proposal from the government that plays the unlicensed gaming companies in Sweden straight into the hands. The trump card of the Swedish-licensed gaming companies vis-à-vis the unlicensed has been the opportunity to market themselves and thus channel gaming consumers into the safe Swedish licensing system. If the possibility of doing so becomes even more difficult, the leakage out of the Swedish licensing system – already today 25 percent of the turnover for online casinos leaks out of the licensing system – will fall to even more critically low levels. In the name of consumer protection, this proposal must be withdrawn, says Gustaf Hoffstedt.

Link to BOS consultation response