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From strength to strength, Ivo Doroteia, CEO of Sportingtech, looks at the growing prominence of Portugal’s betting market

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Ivo Doroteia, CEO of Sportingtech, looks at the growing prominence of Portugal’s betting market and the country’s prospects for becoming an established presence in Europe

The Portuguese market is one that has often operated in the shadow of its neighbor, Spain. With good reason: a much larger country, it possesses a player base that dwarfs Portugal’s and has always historically been further ahead in terms of regulating online gambling.

Prospects for a narrowing of the gap between the two came following the introduction of a regulated online framework in 2015, though optimism for positive change in Portugal was initially met with skepticism in equal measure. The naysayers were inevitably proved wrong; today, market growth is clear to see, with several high-profile operators performing well in the region, even in comparison to other, much larger European countries.

From my perspective, this was expected – Portugal’s land-based industry has always been robust, with bricks-and-mortar casinos consistently displaying good numbers for the likes of lottery and bingo, and the renaissance of sports betting is just another string to the market’s bow.

These past 18 months have seen a dramatic shift in fortunes for the Portuguese market – figures from Q4 2020 onwards show strong growth for gambling in the country, with sports betting leading the charge. The growth can be attributed to a number of factors, including Covid-induced lockdowns benefiting the shift from land-based to online and a changing of fiscal policies in 2020 removing the higher rates of tax for betting and gaming.

Whatever the cause, it is clear today that the presence of top-tier industry players now makes Portugal an extremely attractive proposition indeed, and no one is better positioned to take advantage of this fact than Sportingtech, with its extensive knowledge of the market and varied range of leading sports betting platforms.

Portugal is a country with sports at its heart, and now it has an effective means to bet on it. Questions have been raised about the long-term viability of this growth, some suggesting that a post-lockdown world will revert to type, with land-based betting once again taking precedent.

I disagree with this sentiment – the ingredients for sustained success are very much present in Portugal and I see no reason to suggest that this market will be anything other than a bastion for sports betting on the worldwide stage. The difficult battle, acquisition, has already been won – retention is now the market’s key directive. Sportingtech’s Quantum platform is expertly placed to assist in this – Quantum Power, for instance, is designed to improve and boost both player acquisition and retention and is a fully localized product, featuring open APIs for full integration and customization.

The sharp increase in numbers will level out in time, but this is to be expected. What the market must do to future-proof the progress it has made is provide stability with robust and scalable platforms. This, combined with high-quality content and good UI/UX, will provide a workable framework for a continuation of current trends. This would, in turn, attract even more tier-one operators who, once established with a tried-and-true platform like Quantum, could fuel the second wave of growth.

Online gambling in Portugal has now established itself, and emphatically so. While proceeding with caution, the market must take constructive steps to solidify its position as a potential cornerstone of the European industry. Putting faith in the platforms that have already proved they are worthy of fuelling growth, such as Quantum, is one such step. The stage is set for this market to truly make its mark on the betting industry: underestimate it at your peril.

Industry News

SOFTSWISS Game Aggregator Triumphs at AffPapa iGaming Awards 2024

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SOFTSWISS Game Aggregator Triumphs at AffPapa iGaming Awards 2024
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SOFTSWISS, a global tech company with over 15 years of experience in iGaming, celebrates its success at the AffPapa iGaming Awards 2024 in the Aggregator of the Year category. 

The AffPapa iGaming Awards acknowledge the industry’s top affiliates, operators, and B2B providers for setting new standards of excellence. Due to its innovative approach and extensive game catalogue, the SOFTSWISS Game Aggregator earned its honourable place among industry leaders. 

Last year, the award-winning product received recognition at the prestigious EGR B2B Awards and SiGMA Europe Awards. These achievements align seamlessly with the findings of the Kantar marketing survey, which revealed that 93% of current SOFTSWISS Game Aggregator clients are satisfied with the product.

In 2024, the SOFTSWISS Game Aggregator achieved a significant milestone by handling over €13 billion in bets monthly. A remarkable surge of almost a third over the past six months highlights the product’s general adoption and expanding popularity. Over 1,000 brands worldwide rely on its expertise and functionality.

At the moment, the SOFTSWISS Game Aggregator’s vast game portfolio exceeds 20,000 unique games, with 3,500 new ones added in 2024, solidifying its position as a recognised industry leader. The number of providers surpassed 260 distinct partners. 

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, expresses her delight about the achievement: “This prominent win is a testament to SOFTSWISS’ outstanding contributions to the industry. By seamlessly connecting operators with top-tier game providers, our Game Aggregator has not only streamlined the gaming experience but also facilitated access to a diverse range of content for players worldwide. The team is grateful to our clients and partners for their trust, which fuels our commitment to excellence and innovation in the iGaming sphere.”

In pursuit of heightened client satisfaction, SOFTSWISS has introduced cross-product integrations, seamlessly connecting the Game Aggregator with both the Sportsbook and the Jackpot Aggregator. The Tournament Tool implementation empowers operators to captivate players more effectively. With its intuitive in-game interface, this tool ensures players remain aware of ongoing gaming campaigns, offering operators a distinct competitive edge.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Industry News

Evoke Appoints Anne Sewell as Chief People Officer

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Evoke Plc has appointed Anne Sewell as its new Chief People Officer (CPO).

An expert in the management of global HR transformation projects for mass market enterprises, Sewell joins the Evoke executive team from Dentsu, where she served as CPO of Asia’s biggest advertising and media conglomerate.

Updating investors, Evoke underlined Sewell’s proven track record, having formerly led HR projects and transformation programmes for SKY and the Kraft Heinz Company.

Taking leadership of Evoke’s global HR strategy, Sewell replaces former CPO Mark Skinner, who has “moved on elsewhere to a new job outside of the industry.”

Per Widerström, CEO of Evoke, said: “I am delighted to welcome Anne as our new Chief People Officer to bolster our first-class executive team. With an incredible track record and extensive experience creating winning cultures, we are confident she is the right person to take our people strategy forward and help us unleash the full potential of our colleagues around the globe.

“I would also like to thank Mark Skinner, who is leaving the Group to take up a new opportunity outside the industry. Over his eight years with us, he played a pivotal role in the development of our HR functions and significantly helped us bring the fantastic colleagues from 888 and William Hill together. We wish him well for the future.”

Anne Sewell said: “I am thrilled to be taking on this global role with Evoke and to work alongside Per and his team. This is a really exciting time for our business, and I am looking forward to being part of Evoke’s future success.”

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Industry News

Synot Attended Casino Operations Summit in Amsterdam

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The European gathering of casino operators, known as the Casino Operations Summit, attracted numerous representatives of the gaming industry to Amsterdam from 23 to 25 April. Among the significant participants was also the SYNOT Group, which attended the prestigious event as a Platinum Sponsor this year.

The Casino Operations Summit is considered as one of the most significant events in the world of the gaming industry, specifically tailored for European multi-channel casino operators (both land-based and online). The event presents the latest approaches to casino operations, as well as new trends in products, technology, marketing and customer services. The Summit also included a variety of presentations on current topics in the land-based and online business. The main theme of the three-day conference was “Think Different”.

“SYNOT Group participated in the Casino Summit Operations for the third time and we were delighted to become a Platinum Sponsor of the event this year. Previously, we were involved in this event as a Golden Sponsor. We are proud to have played a role in supporting this prestigious Summit, which provides us with a unique opportunity to exchange insights and experiences with other leaders in the European casino industry. This event also gave us the chance to meet with business partners and establish many new contacts. There was a great interest in our products, which makes us very pleased and motivated for further expansion,” Miroslav Valenta Jr, Sales Director of the SYNOT Group, said.

The event is a unique platform providing an opportunity to discuss trends in the gaming industry. SYNOT Group, a leading player in the development and supply of gaming technology, presented the most advanced products and innovations as part of the Summit.

Among the products on display was the Magic Ball Link multi-game progressive jackpot system installed in the Eclipse FL-32 cabinets with LED jackpot display. The latest version of Magic Ball Link offers eight unique linked titles, including new games The Wild Job and 88 Pearls, which join popular titles such as Aztec Jaguar and Tiki Princess.

Furthermore, visitors had the opportunity to try out the premium VLT gaming system Super Link, which offers a selection of twenty captivating linked games, each with a Pay to Win and Linked Bonus feature. The Super Link system was presented in SYNOT’s most advanced cabinets, the UP2-32.

The latest model of cabinet with 27″ monitors, the UP1-27, which made its debut at the recent ICE exhibition in London, was also exhibited in Amsterdam. The cabinet was exhibited together with the Firebird Red and Firebird Blue gaming systems, which offer six unique Hold & Respin game titles in addition to popular classic games.

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