888 Launches “SheLEADS” Initiative to Support Female Leaders

888 has launched a new employee programme named SheLEADS to accelerate the development of women across the operator’s global offices.

The programme, which is in its first year, sees 31 colleagues selected as “SheLEADERS”. Over the next eight weeks, the group will meet for weekly development sessions led by external experts aimed at enhancing their skillset. Amongst other things, the sessions aim to amplify skills in storytelling, personal branding, and effective communication, which will then be applied day-to-day and used to help inspire the next generation of female leaders at 888.

At the end of January, the SheLEADERS will take part in the programme’s final event, “SheLEADS On Stage”, where they will discuss their own personal and professional journeys to further inspire women across the Group.

The launch of the programme aligns with 888’s focus on providing a “GR8 workplace” which encourages fairness, embraces diversity, and invests in talent. As part of this focus, the Group is committed to increasing the number of women in professional and managerial roles at 888 by at least 10% by 2023. This will ensure that 888 continues to attract and retain the best talent by providing a rewarding environment with ample opportunities.

“We believe 888 is made stronger through the diverse experiences, perspectives and abilities that each employee brings to the Group. The launch of SheLEADS perfectly aligns with our commitment to nurture and develop outstanding talent who I believe will help inspire the next generation of rising leaders both at 888 and across the industry,” Itai Pazner, CEO of 888, said.