Paf Agrees New Strategic Partnership with ATG and Betmakers

Paf will offer trotting betting on Åland through a completely new approach in the future. Paf has entered into new agreements with both ATG and the service provider Betmakers. Betmakers is one of the world’s largest suppliers of betting on horses and the collaboration with Swedish ATG has been re-written and updated.

“This will be a completely new approach for Paf’s part, which means that our Åland agents can continue to offer ATG’s range of trotting betting to all customers on Åland,” Jannik Svahnström, Head of New Sales at Paf, said.

Paf will continue as an international agent for ATG on Åland. The betting will be conducted using Betmaker’s terminals and gaming system.

“The work of getting everything in place on time has been extensive and ongoing for at least six months. Now we are both satisfied and happy that we got everything in place,” Sari Venho, Key Account Manager for Paf on Åland, said.

“We want to thank all our customers and gaming agents. They have had really good understanding and patience with the launch of the new gaming system,” Jannik Svahnström said.

For the players, all trotting races that were previously available will remain and even ATG’s well-known logo will still be visible with the agents. But the new system for trotting betting means that the coupons, betting receipts and the share bets system will change.

“There will be some new features to learn for the customers, but it will also be a simplification when the amount of coupons will decrease and larger winnings can be redeemed at Paf’s office in the future, which was not possible before,” Sari Venho said.