Innovative platform that helps affiliates increase revenues by providing access to data on a user level is seeking well-connected investors

Routy, the innovative platform that helps affiliates boost revenues by tracking data at the user level, has launched its first major funding round with the aim of raising €400,000 as it continues to scale at pace.

The raised capital will be used to ramp up marketing activity and to drive more awareness of Routy and how its platform can benefit both affiliates and operators. The cash will also be used to build and scale Routy’s sales team, and to improve the UX and onboarding.

Routy is seeking well-connected investors from within the gaming industry that can help boost the profile of the business and its product offering, and also facilitate talks with affiliates and operators that could benefit from its platform. Investors from outside of the industry are also welcome.

Routy helps affiliates to better monetise by allowing them to track traffic on a user level so that they can see how each user journeys through their site and ultimately on to the partner operator. All traffic stats (clicks, sign-ups, FTDs, revenues) from all partners are then displayed in a single portal.

Haim Bell, Founder of Routy, said: “Affiliates need to be able to access data at the user level if they are to be able to deliver a superior experience and ultimately improve revenues, and Routy has been developed to deliver just that.

“It is also vital for affiliates to be able to have all of their traffic stats in a single place, as most spend a great deal of time clicking through the portals for each of the brands they work with. This can be a full-time job for affiliates working with hundreds of brands.

“Again, Routy has been developed to provide this single point of access for all traffic stats and data, significantly reducing the resource required to manage data and ultimately revenues.

“We have developed a powerful platform that is already helping affiliates, but with this funding round we are looking to scale up our sales and marketing activity to make more companies aware of how we can benefit them.”