Gaming Americas Weekly Roundup – April 25-May 1

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

Aruze Gaming America (AGA), a leading developer of gambling entertainment solutions for the global casino market, has announced its new Muso Curve 55—Midnight Edition Cabinet. Along with the cabinet, Aruze also announced two exclusive game titles.

Aspire Global’s BtoBet has obtained the Gaming Labs International “Events Wagering System” certification standard GLI-33. Aspire Global’s complete B2B iGaming offering is now fully certified in North America and ready for a broad launch.

Jackpocket announced its launch in New Mexico in partnership with Circle K. Lottery players in New Mexico can now use Jackpocket’s mobile app to place ticket orders for well-known lottery game favourites, including Mega Millions, Powerball, Lotto America, Pick 3, Pick 4 and Roadrunner Cash.

A plain curved wall has become a spectacular architectural art feature with a new digital signage installation from JCM Global (JCM) at Grand Casino Hotel & Resort. JCM installed its AirSlim Digital Signage Solution above the Grand Café. Stretching 40 feet wide and 10 feet tall at its highest point, the unique digital signage installation features a series of ultra slim panels spaced just two inches apart, allowing the display to perfectly follow the wall’s natural curvature.

Caesars Entertainment has raised the stakes once again, now offering more ways than ever to earn Caesars Rewards Tier Status with the new and improved Caesars Rewards Visa card, in partnership with Bread Financial. For the first time, new and existing Caesars Rewards members will earn not just Reward Credits but also have the opportunity to raise their Tier Status with every purchase made using their Caesars Rewards Visa card.

New Partnerships

Vegas Golden Knights announced a multi-year jersey entitlement partnership with Circa Las Vegas for Golden Knights jerseys worn during the team’s home games played at T-Mobile Arena. The home jersey patch will begin being worn at the start of the 2022-23 NHL season and signify the organisation’s first-official jersey entitlement partnership.

Cleveland Browns and Bally’s Interactive announced a long-term partnership that features various fan-focused elements and establishes the gaming leader as an official sports betting partner of the team.

Penn National Gaming has partnered with U.S. Integrity (USI) to strengthen operations for both companies across the Canadian and U.S. regulated markets.

Aristocrat Gaming has entered a first-of-its-kind partnership with the Fremont Street Experience, the six-block entertainment district located in historic downtown Las Vegas. Aristocrat is the world’s first slot manufacturer to create an invitation to play on the world’s largest single video screen – the 136,000-square foot canopy over the Fremont Street Experience.

New Appointments

National Council on Problem Gambling has appointed Jaime Costello as Director of Programmes. Costello is an experienced addiction and public health professional with nearly fifteen years of experience working in the problem gambling field.

PointsBet has appointed Brett Jackman as Vice President of Strategy for PointsBet Canada. Jackman holds nearly 15 years of professional experience as a strategy and transformation leader, advising large North American companies on their growth strategy initiatives and top priorities, including new market and product launches, enterprise transformations and M&A.