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FDJ Signs Three-year Deal with Paris Saint-Germain

Published

3 years ago

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Reading Time: 2 minutes

 

Paris Saint-Germain and the FDJ group, through its sports betting brands “ParionsSport en ligne” and “ParionsSport point de vente”, have announced that they have signed a three-season partnership agreement. As per the deal, FDJ’s sports betting brands will be the Premium Partners of the Parisian club until 2025.

“We are delighted about this first partnership with Paris-Saint-Germain. We are proud to team up with such a popular and successful club. This long-term partnership strengthens our position as a major stakeholder in sports betting in France and will enable us to share exclusive experiences with the club’s fans. We will activate this partnership responsibly and enthusiastically in order to reach the whole PSG and betting community,” Richard Courtois, CEO of the Sports Betting Unit for the FDJ group, said.

“We are delighted to welcome Française des Jeux into the Paris Saint-Germain family. FDJ is a major player in the sports betting industry. We share their ambition to perform at the top level and are both highly committed to social responsibility. Together, we will treat our fans to ever more innovative experiences while ensuring that we promote ethical and responsible sports betting,” Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, said.

The “ParionsSport en ligne” and “ParionsSport point de vente” brands will be visible as Premium Partners of Paris Saint-Germain’s professional men’s team from when the new French championship season begins. The brands will have extensive visibility within the Parc des Princes and on the club’s websites and applications. On social media, “ParionsSport en ligne” will promote the odds for PSG matches as well as posting plenty of exclusive content, including competitions to win tickets for matches. “ParionsSport point de vente” will activate the partnership across France through its twenty-eight thousand partner distributers offering FDJ sports bets. “ParionsSport point de vente” will also offer bets on selected matches from inside and around the Parc des Princes.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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