Australia

Ladbrokes, Neds Parent Company to Pull Jersey Sponsorships from All Sports

Published

3 years ago

November 7, 2022

Niji Narayan

Reading Time: < 1 minute

Entain, the owner of Ladbrokes and Neds, has said that its brands will no longer appear on the jerseys following growing backlash around gambling sponsorship of sports teams.

Entain previously sponsored a range of NRL, AFL, and A-League teams, as well as some UFC sponsorships.

“While we have had many great partners in this space over a long period of time, we understand some of the community sentiment around this and feel it is the right time to step away from this area,” Entain said.

Entain also said that ending the sponsorship deals was part of a bigger reduction in the group’s sports sponsorships.

Ladbrokes ended its longstanding $7.5 million Brisbane Broncos sponsorship in July after the Queensland government increased the point of consumption tax to include free and bonus bets, as well as a new 5% racing levy.

Neds had been the official gambling partner of the A-Leagues and UFC Australia. It also sponsors the Brisbane Lions despite no longer appearing on the team’s jersey.

Related Topics:Entain gambling sponsorship Ladbrokes Neds

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.