LeoVegas Group launches new global partnership with Inter, branding shirts and boosting visibility internationally

LeoVegas Group has launched an exciting new global partnership with FC Internazionale Milano (Inter Milan), to run until the end of the 2024-2025 season. The deal includes prominent placement of LeoVegas.news’ logo—the Group’s infotainment website—on women’s and men’s teams’ training and warm-up shirts for all Serie A, Coppa Italia, and Champions League matches, and will substantially increase brand awareness with football fans across the globe. Both San Siro football stadium and Inter’s training ground Suning Training Centre will also be branded.

The partnership will enable LeoVegas Group to leverage Inter’s vast international fanbase of 508 million—83 million of whom are in Europe—and 57 million followers on social media channels, placing the brand front-of-mind with football fans worldwide.

“We are delighted to be able to announce this upgrade of the partnership between Inter and LeoVegas.News after just six months,” said FC Internazionale Milano CEO Corporate Alessandro Antonello. “The first part of the season was very successful and this new agreement bears witness to the value of our partnership. Following our training camp in Malta, the infotainment brand decided to strengthen their ties with Inter and boost their long-term visibility.”

Niklas Lindahl, LeoVegas Group CMO, said, “We are thrilled to be partnering with Inter Milan and to be taking our brands to their huge, global fan base. One of our strategies at LeoVegas Group is to accelerate brand visibility in sports betting, and joining forces with Inter ensures that we’re on track to spread the greatest igaming experience globally”. 

Inter is one of the world’s most valuable football brands and one of Italy’s most successful football clubs with 19 Serie A titles and 3 European Cup/Champions League titles. Average stadium attendance is 65,000, while Serie A is broadcast in more than 200 countries. The club’s fanbase has grown by 32 percent since 2018, now totalling 508 million: 255 million fans are located in Asia-Pacific; 42 million in Africa and the Middle East; 94 million in Latin America; 31 million in North America; and 86 million in Europe.