Sportal365 to power the global content creation strategy for Betway’s entire web and applications portfolio

Sportal365 will become the go-to sport content management system (sports CMS) for 27 digital content properties of Betway across the world. Betway has a truly global footprint, holding licenses throughout Europe, the Americas and Africa, with 60+ brand partnerships with teams and leagues worldwide. Betway provides leading bespoke and customized entertainment in a safe, secure, fair and responsible environment.

Stilian Shishkov, CEO and founder of Sportal365: “We are excited and proud to enter into a partnership with Betway, which is one of the leading brands in the global online betting landscape. Our cutting-edge content management system has proven that it can not only handle with ease the complexity in creating sports content, but also streamline its multi-platform global distribution. This is particularly important for companies who want to engage users through content on international scale.”

Anthony Werkman, CEO of Betway: “Betway always aims to deliver great engaging content to its customers. By partnering with Sportal365, we will utilise their superior CMS technology to provide customers more immersive content and experiences across multiple markets and platforms. Having  Sportal365’s technology at our disposal is fantastic and will further enhance our customers experience. Our partnership with Sportal365 streamlines the tech process and will ensure our content delivery team focus on what they do best.”