Symplify adds to partnership portfolio with AdmiralBet deal

Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a new partnership with Serbian sports betting and casino platform AdmiralBet.

As one of Serbia’s star operators, AdmiralBet is admired for its dynamic platform, and has gained huge popularity in the region due to the breadth of its online sports betting and casino offering.

Through the agreement, Symplify will help the operator enhance its ability to engage with its core audience with a particular focus on email, SMS, dynamic web, web and browser push.

Symplify’s Campaign and Journey builder modules are included in the agreement and will be used to create highly personalised and AI-optimised experiences. This expertise in optimising marketing strategies will directly help nurture customer satisfaction and higher lifetime value.

Symplify’s CEO Robert Kimber said: “AdmiralBet is renowned for its extensive and intuitive iGaming platform which has helped the operator firmly establish itself as a leader in Serbia. Our cloud-based CRM and AI ecosystem will help AdmiralBet to enhance business growth by fostering deeper player engagement.”

AdmiralBet Head of Online Operations Milan Djurmez, commented: “Symplify has mastered the art of CRM and its complete solution will help drive our expansive growth vision. We expect to immediately reap the benefits of being able to better engage with our community by showcasing the strength of our product.”