Betway Joins Twenty3’s Roster of Toolbox Customers

Twenty3 has announced that Betway is the latest sports brand to join its growing roster of international media and betting partners.

As one of the leading global companies in online betting and gaming, operating across a number of regulated markets around the world, Betway will take advantage of Twenty3’s Content Toolbox in a host of different regions and languages.

Those languages include English, Italian, Spanish and Brazilian Portuguese, while Twenty3’s technology is also being used to engage with customers across Betway Africa.

And with the recent roll-out of a Japanese version of the Twenty3 software, Betway’s social media and content teams are the first to benefit from this unique football data graphics application.

Whether it is graphics, visualisations, predictive insights or statistical queries, Twenty3’s Toolbox ensures that Betway can maximise their data and produce insightful content in an instant.

“Creating consistent, branded content but with an ability to personalise our outputs across multiple regions and teams is an important consideration. We were impressed by Twenty3’s willingness to deliver a solution that satisfied our various language requirements. We are delighted with the flexibility and creativity this now offers us,” a spokesperson from Betway said.

Andrew Cox, Co-CEO at Twenty3, said: “Content strategy is an important consideration and point of difference for SBOs, allowing them to creatively increase turnover through any combination of improved customer engagement, marketing or search engine optimisation.

“The convergence of media and betting organisations in terms of their content creation activities, allied to the global appeal of football, makes Twenty3 the perfect enabler of improved data-led storytelling and customer acquisition.”