AvatarUX Appoints Lara Falzon as New Chief Executive Officer

AvatarUX has appointed Lara Falzon (pictured) as its new Chief Executive Officer as the company continues to make impressive strides in the industry.

Falzon has significant industry experience and joins AvatarUX from Bragg Gaming Group where she acted as President and Chief Operating Officer. Prior to that, she held senior positions with Red Tiger Gaming and NetEnt.

Falzon will take the helm from Nicola Longmuir in January who has been AvatarUX’s Chief Executive Officer since early-2022 and is leaving the company for family reasons.

AvatarUX has recorded an impressive 2023 that has seen the studio significantly expand its geographical reach while boosting its slot portfolio with several high-performing titles featuring unique mechanics and features.

“I’m honoured to take over as Chief Executive Officer for AvatarUX at what is an extremely exciting time for the company,” Falzon said. “AvatarUX has grown incredibly fast and has made an impression with operators and players alike for its innovation and the fantastic entertainment its games offer. I look forward to being a part of the future success story that will take the company to new heights.”

“We couldn’t be happier to welcome Lara to AvatarUX, knowing that the company is in great hands for future growth,” the Chairperson for AvatarUX, Tomas Backman, said. “Her experience and skills are second to none and will be crucial as we continue to expand and bring new and unique products to market. It is a really exciting time for the business.

“I also want to thank Nicola for all her hard work over the past two years and I wish her all the best for the future.”