NetEnt and Ve Global join hands for Mr Green operations

NetEnt, a premium supplier of digitally distributed gaming systems used by some of the world’s most successful online gaming operators and Ve Global, a marketing technology business that operates from product discovery to purchase have made an agreement as a part of a media program strategy related to Mr Green operations.

NetEnt and Ve Global have signed Mr Green to the companies’ pioneering iGaming media buying program. Mr Green, offers online casino, sportsbook, and live casinos in 13 countries. It is the latest operator to benefit from the partnership and it claims to be the largest data-collaboration of its type in the industry.

The NetEnt and Ve-powered services will back up Mr Green to go more accurate and precise in its marketing activities. Applause to this first-to-market programmatic solution which amalgamates NetEnt’s global data with Ve’s Demand Side Platform (DSP), to foster online player acquisition and retention via greater personalisation and targeting.

Oskar Mühlbach, the MD of Mr Green subsidiary Green Media, said: “NetEnt and Ve’s media buying program has the potential to be a true game-changer for online marketing in the iGaming industry. We are excited by the opportunities and efficiencies it will bring to our business.”

Speaking before the ICE, Morten Tonnesen, the CEO at Ve Global, said: “We’re thrilled to welcome Mr Green, as customers in a growing community that’s dedicated to a consumer-first approach within the iGaming industry. As a highly innovative casino operator, Mr Green and its leadership, have already led the charge on a number of technological fronts, and their commitment to improving customer journeys puts them at the forefront of the industry.”

Henrik Fagerlund, the Chief Product Officer of NetEnt, said: “NetEnt and Ve Global are disrupting media buying strategies for online casino and, as an operator renowned for its innovation and ambition, Mr Green is perfectly placed to maximise the benefits. The program will bring instant improvements in customer acquisition costs, retention rates and brand awareness.”