BC.GAME Enters into Partnership with Leicester City FC

BC.GAME has entered into a partnership with Leicester City FC. The new partnership – one of the most valuable in Leicester City’s history – will see BC.GAME’s branding appear on the shirt-fronts of Leicester City’s Men’s First Team and adult replica shirts from the 2024/25 season.

The launch of the 2024/25 LCFC Women home shirt – and announcement of the team’s Principal Partner – will take place on Saturday 20 July, ahead of the start of the Barclays Women’s Super League season in September.

Leicester City Chief Executive Susan Whelan said: “We welcome BC.GAME to Leicester City – an opportunity to work with an innovative partner in a new category for the Club. As a leading global operator in a rapidly evolving environment, BC.GAME already have a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership.

“The ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite, to continue to invest in a competitive squad and to ensure the best possible experience for our supporters.”

Rayne Davis, Director of Marketing and Affiliates for BC Game, said: “We are excited to join forces with Leicester City, a club with a rich history, a passionate fanbase and authentic global appeal. This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.”