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Kambi releases 2024 Euros and Copa América report

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1 year ago

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Explore trends including bet builder and bettor retention observed during two of the largest global sporting events to take place in 2024

Kambi, the world’s trusted sports betting partner, is excited to announce the launch of its 2024 Euros and Copa América report, featuring exclusive data insights from Kambi’s global partner network.

This summer, the UEFA European Championship and the Copa América drew in millions of fans and bettors alike for two international competitions which saw a combined 40 countries compete in the group stages, knock-out stages and the final.

Powered by data collected from Kambi’s network of operators, you can explore the trends that took place during this year’s tournaments, and the shifting behaviours likely to shape the future of betting on soccer.

Key highlights in the report include:

  • Top markets from each tournament
  • Tournament round retention rates
  • Bet Builder growth compared to 2020 tournaments (played in 2021)
  • A look at esoccer betting activity during and after tournament play
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