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Expert comment: UEFA vs EPL sponsorships

Published

9 months ago

August 22, 2024

Adrienn Sarkany

Reading Time: < 1 minute

David Murphy, Chief Marketing Officer for power affiliate QiH Group, notes that it’s an interesting time for the world of football and gambling sponsorships.

“It’s interesting to see this historic event with Bet365 being the first betting and gaming company welcomed by the UEFA Champions League as sponsors. Meanwhile, the English Premier League is distancing itself from shirt-front gambling sponsorships by 2026.

“Responsible and compliant marketing in the sector is ever-more important as we work together across the industry to promote responsible, safe iGaming. It will be interesting to see how the partnership works for the Champions League, and if the public will weigh in on it.”

David Murphy is the Chief Marketing Officer for power affiliate QiH Group. Before joining QiH, he held marketing leadership roles at Gala Coral, Gamesys, Lottoland, Mansion and more. David has developed marketing strategies and plans in online casino, sports, bingo and lottery across 15 international markets.

Related Topics:EPL Sponsorship UEFA

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.