Flows launches groundbreaking pop-up messenger, FlowsWave

No-code automation platform, Flows, has completed the development of its latest innovation, FlowsWave, which is set to transform player engagement.

FlowsWave combines powerful back-end automation with flexible, customisable messaging, allowing operators to personalise content to align with their brand and player preferences. This personalisation leads to more engaging and relevant interactions, driving higher player response rates.

A key feature of FlowsWave is its real-time response capability, enabling operators to instantly capture and act on player feedback. With no coding required, users can easily create dynamic, automated responses that adapt to player behaviour in real time. Whether it’s personalising messages, enhancing successful campaigns, or adjusting underperforming ones, operators can react quickly and effectively. The data gathered is instantly processed within the Flows engine, triggering automated workflows and actions that optimise marketing, safety, and engagement strategies seamlessly.

James King, CEO at Flows, said: “FlowsWave represents a significant leap forward in how businesses can engage with their players. We’ve combined cutting-edge technology with user-focused features to deliver an unparalleled messaging experience. We’re excited to see how our customers and the wider industry will take advantage of its capabilities to create more meaningful and impactful player interactions. The flexibility and real-time nature of FlowsWave will open new doors for them, allowing them to innovate and adapt faster than ever before.”