Thunderkick promotes Johanna Backlund to Head of Marketing

Independent slots studio Thunderkick has promoted Johanna Backlund to Head of Marketing.

The announcement comes as Backlund approaches two years with the business, during which time she has overseen the successful development and implementation of Thunderkick’s company-wide marketing strategy.

Backlund, who has over 20 years of industry experience, will now focus on enhancing the company’s brand visibility in target markets across the globe.

As Thunderkick continues to amplify its presence in the Latin American and Canadian iGaming markets, as well as consolidating its position as a leading supplier in its home continent of Europe, she will play a pivotal role in elevating brand awareness to drive new business with global operators.

Svante Sahlström, Chief Commercial Officer at Thunderkick, said: “Johanna is an integral part of Thunderkick’s operations, planning and executing campaigns with ruthless efficiency. Having her step into the role of Head of Marketing was a natural progression, and we have no doubt she will continue to deliver exceptional results.”

Johanna Backlund, Head of Marketing at Thunderkick, added: “January 2025 will mark my second anniversary with Thunderkick, and I am incredibly excited to kick off the new year as Head of Marketing. It has been a pleasure to work with such a talented and motivated group of colleagues, and I look forward to facilitating the company’s future success.”