SPORTFIVE Study Highlights Women’s Football Value & Growth Potential

New research from global sports marketing agency SPORTFIVE finds a growing interest in women’s football as more than half (54%) of the population aged 16-64 have an interest in women’s football, but 76% of fans feel they don’t see enough coverage of the sport.

• 196 million fans of women’s football aged 16-64 across six surveyed markets 
• 76% of fans feel that they don’t see enough coverage of women’s football
• ‘The national team’ is the most common reason behind fandom
  

Women’s football is undergoing an unparalleled period of growth, with recent years seeing soaring popularity and marked uplifts across every level of the sport.

With a strategic objective to develop the women’s sport business, SPORTFIVE commissioned the whitepaper ‘Rise of Women’s Football – A Movement, Not A Moment’ to recognise and illustrate the value of the most popular women’s sport and underline the crucial steps needed to maximise its full potential.

Analysing women’s football through the lens of six key markets Australia, France, Germany, Spain, the UK and the U.S, the study examines four key components that are driving development in the game: brands, fans, players and media platforms.

For more information and whitepaper visit sportfive.com/press-media