INCENTIVE GAMES SIGNS DISTRIBUTION DEAL WITH ARISTOCRAT INTERACTIVE™

Incentive Games, a leading B2B games provider specialising in acquisition and retention, has announced that it is collaborating with Aristocrat Interactive™, Aristocrat’s online Real Money Gaming (RMG) division.

Under the terms of the agreement, Incentive Games will distribute its suite of high-quality Free-to-Play and Real Money Gaming content through the Aristocrat Interactive network. Its expert team will tailor the games to align seamlessly with the platform, ensuring it resonates with the Aristocrat Interactive’s valued operators and their players.

This agreement unites two industry leaders in iGaming, combining their strengths to deliver exceptional player experiences and elevate customer engagement.

John Gordon, CEO of Incentive Games, commented: “We are thrilled to work with Aristocrat Interactive, a renowned industry leader and exceptional aggregator that we know will showcase our games with the care and attention they deserve. The agreement marks a landmark moment for our company, opening the door to new markets and enabling us to bring our best-in-class products to new audiences worldwide.”

Ashley Bloor, Director of Partnerships at Aristocrat Interactive Content & Aggregation, said, “We are delighted to offer Incentive Games content through our aggregation platform, further enhancing our ability to provide diverse and dynamic experiences for our customers. This is an exciting opportunity to expand our portfolio, and we look forward to working closely with Incentive Games to create exceptional, tailored experiences that help us deliver premium gaming experiences to our global audience.”