Yolo Entertainment makes senior hires across CRM, content, data and product

Yolo Entertainment, the operator behind leading brands Bitcasino and Sportsbet.io, has made four key senior hires as it continues to build out its leadership team.

Jock Jamieson-Black joins as Head of CRM, Regional Strategy, having previously spent six years in customer experience positions at Betway Group.

James Clark has been appointed Global Head of Content & SEO, joining from bet365 where he led the brand’s editorial content and SEO strategy.

Abu Koroma comes on board as Director of Product Engineering, with a strong track record of building and scaling high-performing engineering teams. 

And Charlene Cassar becomes Global Head of BI & Data Science, following senior data roles at the likes of Gamesys and Eastrock Group.

Yolo Entertainment CEO Matthew D’Emanuele said: “At Yolo Entertainment, our commitment to delivering an exceptional player experience starts with our people. That’s why we are delighted to continue attracting world-class talent from both within and beyond the iGaming industry.

“We’re excited to welcome Jock, James, Abu, and Charlene, with each bringing outstanding pedigree, deep expertise, and the kind of ambition and energy that perfectly reflect our culture. We’re thrilled to have them on board as we continue to raise the bar for entertainment.”

The hires are part of Yolo Entertainment’s broader expansion strategy, which has seen multiple senior appointments over previous months, including Chief Product and Technology Officer Ashley Abela Hardy, Chief Brand Officer Shane Anderson and Chief Data Officer Laura Nash.