Press Releases

Betfair ropes in Leo Burnett creative agency

Published

7 years ago

April 12, 2018

Niji Narayan

Photo credits: www.comparitech.com

Reading Time: < 1 minute

Betfair has selected Leo Burnett, a London-based agency, as its creative agency in a bid to relaunch the brand across international markets.

According to reports, Leo Burnett was chosen after a competitive review that featured five agencies. Interestingly, Lucky Generals, Betfair’s incumbent creative agency, was not among the five agencies under review.

Leo Burnett will focus on relaunching the brand with the idea of Betfair being a destination for sports punters, with a multi-channel campaign to go live in the summer.

Stephen Mault, UK and Ireland brand director at Betfair, said: “We went to pitch with a customer-led brief and were really excited by the work Leo Burnett presented.”

“We look forward to launching a new Betfair brand proposition in 2018 and bringing it to life across all our key territories.”

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.