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French Regulator Launches New Responsible Gambling Campaign

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The French gambling regulator ANJ, in partnership with the sports management platform SportEasy, has launched a campaign aimed at raising awareness about the risks of sports betting and promoting responsible gaming practices. As announced by SportEasy, the initiative focuses on amateur sports and seeks to educate players and clubs about the potential dangers associated with betting.

As part of the campaign, 14 unnamed amateur clubs across France will be selected to participate. These clubs will act as prevention ambassadors by sharing key messages with their members. To support their efforts, the organisers will provide sports kits featuring awareness messages, along with financial assistance of €450 per club to help fund operations and projects.

In total, 196 kits will be distributed, and €6,300 will be allocated to the participating clubs. The campaign underlines a broader commitment to protecting athletes and reducing the influence of gambling on amateur sports. Applications for club participation are currently open.

SportEasy, which holds an official French gambling-related license granted in 2018, has been recognised for its expertise in managing amateur sports clubs and teams. The platform’s experience in coordinating large-scale campaigns and engaging thousands of clubs nationwide positions it as a key partner for ANJ in implementing effective prevention measures against gambling-related risks.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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