Balkans

GoldenRace is opening up the Bulgarian market with Inbet

Published

9 hours ago

September 2, 2025

Adrienn Sarkany

Reading Time: 2 minutes

GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is announcing a new partnership with Inbet, the biggest Retail operator in Bulgaria and one of the most important iGaming companies in the market.

This collaboration brings Penalt2Win – GoldenRace’s dynamic football game created for sports fans who enjoy simple and fast betting formats – to Inbet shops.

“We are excited to join forces with GoldenRace to bring Penalt2Win to Bulgarian players through our Retail locations. This Virtual Football game delivers a fast, immersive experience with realistic gameplay and popular betting options. Our customers enjoy quick rounds and rewarding opportunities, making it a great addition to our offering. Together, we are committed to raising the bar for football entertainment and innovation in the market,” said Mihail Hadzhiev, CEO of Inbet.

Penalt2Win will further strengthen Inbet’s leadership in the country by offering a product that combines GoldenRace’s advanced technology with our proven retail innovations. Built with motion capture technology, Penalt2Win delivers a highly realistic penalty experience that is quick, easy to follow and packed with players’ favourite football markets.

“At GoldenRace we value clients who understand their market and know what they need. This helps us to work closely together and find the best approach, and Inbet is exactly this kind of partner,” said Martin Wachter, CEO and Founder of GoldenRace. “With Penalt2Win we are adding something fresh and different to their retail shops. Football is the game that truly engages players, and it has always been at the centre of our innovation. With Inbet we have found the perfect partner to bring this passion to life in Bulgaria.”

This partnership also highlights GoldenRace’s strong commitment to the European market and proves that our innovation strategy is in line with the needs of the best operators in each country. GoldenRace already leads global markets with top football products such as our Virtual Football Leagues. Now, together with Inbet, we will bring a new football experience to the Bulgarian retail market.

Related Topics:Bulgaria GoldenRace Inbet partnership

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.