TAB brand replaces UBET across Australia

Tatts-Tabcorp, Australia has revealed that they are ditching the UBET in favour of the new TAB identity on Monday.

Rebranding to TAB will impact websites and 1300 UBET retail outlets in Queensland, South Australia, Tasmania, and the Northern Territory, where Tatts held exclusive retail betting licences.

The new brand is already in use in Victoria, New South Wales, and the Australian Capital Territory as per Adam Rytenskild.

“UBET has been in decline for some time – at least five years,” Rytenskild told local reporters. “This is a really important milestone for us, putting our brand into those states.”

Rytenskild said this week’s move from UBET to TAB was the “first customer-facing” initiative to be executed so far in the task of merging the Tabcorp and Tatts businesses.

Tabcorp has said that UBET customers will remain on a separate technological system to TAB customers until after the 2019 spring racing season, when they would be migrated onto TAB’s platforms.