Aristocrat buys digital assets and IP from SIC Innovations

Gaming solutions provider Aristocrat Technologies Inc., a subsidiary of the Australia-headquartered Aristocrat Leisure Limited, has purchased the source code and IP of SIC Innovations for the latter’s casino mobile technology named PlayerMax™. The induction of SIC’s PlayerMax™ mobile technology will allow Aristocrat to further enhance its player-focused offerings to its customers.

Aristocrat has acquired all PlayerMax web and mobile source code for exclusive use in the gaming industry. The deal also involves a non-exclusive license to leverage SIC’s award winning AvT patent for use within the PlayerMax mobile platform.

Aristocrat Vice President of Oasis Systems Kelly Shaw said, “This purchase is another exciting step forward in our Oasis 360 systems offerings. It enables us to further enhance and expand our Loyalty solutions in the mobile segment, which will allow our customers to engage with their players in an even more meaningful way.”

SIC’s Chairman of the Board Cody Martinez said, “We are excited with the success of SIC Innovations efforts to design and develop marketing leading technologies and its ongoing impact to diversify and strengthen our overall business portfolio. We look forward to SIC tackling new challenges and creating new meaningful technologies in the near future.”

The PlayerMax mobile app, combined with Oasis 360 Loyalty, creates an ideal situation for casino operators to extend the brand beyond the limits of their four walls, maximising efficiencies and providing an opportunity to reduce overall marketing expenses.