BetVictor broadens greyhound product offering with SIS partnership

Leading multi-channel supplier SIS (Sports Information Services) has reached an agreement with BetVictor, one of Europe’s leading online gambling companies, to provide the company with British and Irish greyhound content.

The deal significantly strengthens BetVictor’s greyhound offering, with the operator now having access to over 33,000 races per year, streamed from 8 am to 10 pm UK time.

The greyhound content consists of more than 53 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish action from Curraheen Park, Kilcohan Park, Kilkenny, Limerick, Mullingar, Tralee and Youghal.

Delivered in a “Bet and Watch” format, the new service allows BetVictor to offer regular short-form betting events to its fast-growing customer base, providing them with engaging betting content designed to increase engagement and dwell time.

Eoin Ryan, Director of Product at BetVictor, said: “Over the past year we have invested heavily into developing our Greyhound product and this partnership with SIS ensures that our customers will receive a best-in-class experience, with access to more races across the UK and Ireland and high-quality streaming so they can watch the action unfold.”

Sandra McWilliams, Sales Director at SIS, said: “Delivering our content to a leading operator such as BetVictor underpins our status as the leading supplier of racing content, and we’re thrilled to be partnering with them.

“BetVictor customers will now have access to live pictures of the best greyhound racing from the UK and Ireland, which is sure to drive increased engagement and revenues for the operator.”

About SIS:
SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in shop.
SIS provides operators with an end to end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales. For more information about SIS please visit www.sis.tv.

About BetVictor:

BetVictor is one of Europe’s leading online gambling companies. Its focus is to offer customers a simple, intuitive and personal betting experience. Digitally data-led, BetVictor provides in-house technologies and product development capabilities enabling the company to build successful partnerships. With customers in more than 150 countries, with over 400 employees, BetVictor is an established innovator in the gambling industry.

BetVictor is an Official Principle Partner of Liverpool Football Club since 2016 and the headline sponsor of Cheltenham’s November Meeting including the feature BetVictor Gold Cup.

Established in 1946, Michael Tabor acquired sole-ownership of BetVictor in 2014 having previously been a major shareholder in the business. BetVictor headquarters in Gibraltar with tech hubs in London and Budapest.