Allied Esports launches Original Event Series “Day One”

US-based Allied Esports has introduced an original event series called “Day One”. The innovative new series will celebrate the launch of new game titles on the day they are released to the public. The series started with the debut of Tom Clancy’s The Division® 2 on Thursday, March 14 at HyperX Esports Arena Las Vegas.

Each “Day One” event will bring the title’s community together. That is, prominent influencers and fans will play the game for the first time in front of a streaming audience at the very moment it is made available.

“There is nothing like the anticipation around the launch of a new game and ‘Day One’ will take that excitement and deliver an experience, both in-person in Las Vegas and in our stream, that unifies the community in a significant and authentic way,” said Frank Ng, co-CEO of Ourgame Holdings International, owner of Allied Esports. “We look forward to working with publishers like Ubisoft to create a can’t-miss event and must-watch content that generates a powerful buzz and helps drive momentum for their new title.”

The debut of “Day One” will include a roster of influencers whose gameplay will be featured on Allied Esports’ main stream as well as on their respective Twitch channels throughout the night.