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PlayOJO Ends Prime-time TV Ads in Sweden

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PlayOJO, has halted certain television ads in Sweden to reduce exposure to underage players. PlayOJO will no longer broadcast its adverts between 4 pm and 9 pm, so as to avoid promoting its services to young people.

“As a responsible, licensed platform provider in Sweden, we aim to moderate our marketing and do everything we can to limit any potential exposure to underage players. The PlayOJO team is now working with TV broadcasters to withdraw the ads,” SkillOnNet chief executive Costas Alexandrou said.

“If other online casino operators in Sweden really do care about responsible gambling, they too should review their advertising strategies and schedules and do everything they can to limit potential exposure to those under 18 years of age,” Alexandrou added.

PlayOJO is not the first operator to reduce its ads. In April Sweden’s former gambling monopoly Svenska Spel stopped advertising its online casino for the rest of 2019, over concerns that the vertical could lead to significant increases in problem gambling in the market.

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