Sky TV Ad Revenue Falls 18.2% in Q3 2019

Sky TV has reported a decline of 18.2% in its advertising revenue for the Q3 2019. The ad revenue slipped from $545m in the third quarter of 2018 to $446m in the third quarter of 2019.

Comcast which owns and operates the Sky TV said the decline “reflects an unfavorable impact from a change in legislation related to gambling advertisements in the UK and Italy, as well as overall market weakness.”

Sky TV gets about 10% of its revenue from advertising; its Q3 revenue contribution to its overall revenue declined 2% this year when compared with the same period the previous year.

Last year, Industry Group for Responsible Gambling (IGRG) introduced the whistle-to-whistle ban. Following the ban, no gambling ads can be shown on pre-watershed sports from five minutes before a sporting event begins until five minutes after the event finishes. The gambling advertising ban came into effect in the UK on August 1, 2018.