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BoyleSports Buys 35 Betting Shops from William Hill

Published

5 years ago

January 14, 2020

Niji Narayan

Yggdrasil partners with BoyleSports in major European deal

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Irish bookmaker BoyleSports has bought 35 William Hill betting shops in Northern Ireland and Isle of Man, for an undisclosed amount. The acquisition will significantly strengthen the independent bookmaker’s foothold in Northern Ireland where tough licensing conditions make it difficult to open betting shops up from scratch.

It is believed that BoyleSports has paid between £10 million and £15 million for William Hill’s 33 betting shops across Northern Ireland, as well as two shops in the Isle of Man. This has been BoyleSports’ largest acquisition to date and makes the company the biggest operator of betting shops on the island of Ireland.

BoyleSports, which hails from Dundalk, currently operates 259 shops in the Republic of Ireland and six shops in Northern Ireland.

The bookmaker said that the recent transactions were the result of its strategy to focus its attention on expanding its operations outside the Republic of Ireland due to the government’s decision to double betting duties.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.