Kindred Reports Positive Results in Sustainability Commitments

Global online gambling operator Kindred has reported success in sustainability commitments in its third annual Sustainability Report.

The report covers Kindred Group’s activities and achievements for 2019 within five sustainability priority areas:

1. Responsible gambling
2. Maintaining integrity
3. Running a compliant business
4. Being Kindred
5. Contributing to communities.

The company intended to future-proof its operations for generating profit and value in the long term. It charted a clear strategy for sustainability, focusing on transforming the gambling industry to ensure fair play, the best deal and a great experience for our players.

“I am proud to see great progress on our sustainability commitments. We have set a clear ambition to receive zero % revenue from harmful gambling by 2023 and in 2019 we’ve invested heavily in technology, people and communication. I am glad to see the result of 76.8% of our customers adopting healthier behaviour after receiving personalised responsible gambling messages from us. In 2019, we launched broad communication campaigns with a sustainable consumption message in more than 6 markets and we have increased messages around responsible gambling in sponsorship advertisement,” Henrik Tjärnström, CEO of Kindred, said.