ESL and DreamHack Merge to Form ESL Gaming

Esports tournament organiser ESL and premier gaming lifestyle festival company DreamHack have merged together to further accelerate their mission to shape the future of esports and gaming.

Together as ESL Gaming, DreamHack and ESL will push forward new innovations to serve fans and communities across events, platforms, formats and game titles in every part of the world. This new structure is effective immediately, and the combined company will be led by ESL Gaming Co-CEOs Craig Levine and Ralf Reichert.

“Through maximum cooperation and collaboration, and the melding of some of the best creative and visionary gaming minds in the industry, we will, together, continue to advance the innovation that drives this space via the most exceptional products and events,” Craig Levine, Co-CEO of ESL Gaming, said.

“For our partners, there will be more opportunities to engage with us through a wider range of activations across all levels of esports, and all aspects of gaming. And for our fans, it means we will offer one of the most expansive esports and gaming lifestyle portfolios available,” Craig Levine added.

“DreamHack has always brought communities together and created the ultimate gaming lifestyle experience for our fans all around the world. This will not change — but by combining our resources with ESL, we can continue to grow these events into something even more spectacular. Whether first-timers or long-term attendees, we have always offered something for everyone by featuring everything gaming under one roof,” Marcus Lindmark, Co-CEO of DreamHack, said.

“With ESL, we will be able to offer a more tailored approach for both our community and our partners across all regions through an array of gaming and esports opportunities, all while creating impactful and memorable experiences. The future of gaming is now, and we are excited to create the future together,” Marcus Lindmark added.