Pronet Gaming to integrate Optimove’s CRM Marketing Hub

Platform provider’s partners to benefit from engagement-driving tool suite 

Next-generation platform provider Pronet Gaming has signed a deal to integrate Optimove’s leading CRM Marketing suite.

The agreement will enable Pronet Gaming’s operator partners to maximise player lifetime value with highly personalised, scalable CRM marketing that leverages data from its fully customisable iGaming platform directly into Optimove.

Optimove’s product also provides behaviour and event-triggered campaigns targeted to distinct player segments, along with predictive analytics, automatically identifying and triggering a real-time response to changes in player behaviour.

The deal further builds on the value provided through Pronet Gaming’s platform, which now boasts a portfolio of 6,000 games from nearly 70 slots studios that have wide-ranging appeal, particularly in emerging markets.

Bobby Longhurst, Pronet Gaming CCO, said: “Competition for players is at an all-time high and with Optimove’s innovative marketing solution we will be able to provide our clients with a comprehensive suite that offers them a competitive edge.

“We’re looking forward to working with Optimove to drive customer loyalty and engagement for our partners at a time when understanding and effectively targeting individual players has never been more critical.”

Yuval Shefler, VP Strategic Partnerships at Optimove, said: “We are delighted to partner with Pronet Gaming and see this collaboration as another significant step forward in expanding the application of CRM Marketing across the entire gaming industry.  

“The deal will allow us to seamlessly integrate with a wide range of online casino operators and in turn enable them to orchestrate hyper-personalised communications with hundreds of player segments.”