Betano Signs Sponsorship Deal with Benfica

Online gambling operator Betano has signed a three-year sponsorship agreement with Portuguese Primeira Liga football club Benfica.

As per the deal, Betano will become the team’s first sleeve sponsor, with its brand to feature on the sleeves of players’ shirts.

Betano, which will assume the role of the team’s official betting sponsor, will also work with Benfica on a series of features and activations to run across the club’s official platforms.

“We are excited to start working with this great club, together with whom we aim to undertake common social initiatives,” George Daskalakis, chief executive of Betano’s parent company Kaizen Gaming, said.

“This clearly highlights our strong commitment to the Portuguese market, an involvement we are determined to continue to demonstrate through our sustained support for sport and Portuguese society.”

“This is a partnership with a new dimension for the club, and with a brand that is well implemented in sports and entertainment. Betano stands out for its innovation, especially in the digital area, and that is something with which we identify,” Domingos Soares de Oliveira, chief executive of Benfica, said.